The Consultancy PR is pleased to announce the addition of two new team members: Anna Litchman and Samantha (Sam) Zandanel.

Anna joins The Consultancy PR as an Account Manager, bringing more than four years of agency experience with a focus on the technology and luxury design sectors. She began her career supporting media relations for leading tech and AV brands, including Pioneer DJ and JBL, where she managed press outreach, curated media lists, and cultivated strong relationships across trade and business media. Since shifting into the luxury home and design space, Anna has led strategic campaigns for clients such as Four Hands, Cosentino, and Bobby Berk—driving compelling storytelling, securing high-impact media coverage, and supporting trade industry activations including High Point Market and KBIS. She holds a B.A. in Journalism and Communication from the University of Oregon.

Sam joins the agency as a Senior Account Executive. Before joining The Consultancy PR, she spent over four years at UpSpring PR, where she supported a diverse portfolio of leading architecture and interior design firms, product manufacturers, and hospitality brands. Sam’s growth in her previous role was propelled by her creative approach to storytelling and execution of innovative PR campaigns to elevate key tentpole moments for her clients. Working across several teams, she successfully spearheaded product launch initiatives, thought leadership efforts, and tastemaker partnerships. She also served as an ambassador to her clients at various industry trade shows such as BDNY and ICFF. Sam graduated from Fordham University in 2020 with a BA in Journalism and a minor in French. While in college, she gained valuable communications experience through internships with the Manhattan District Attorney’s press office, former New York State Senator Jen Metzger, and U.S. Senator Cory Booker.