Dreamday, the award-winning Performance PR agency best known for integrating full-funnel affiliate marketing with traditional, full-service PR, has officially launched its third annual Holiday Accelerator Program. 

This pro bono initiative offers one well-deserving brand four months of hands-on holiday gift guide strategy and planning, media outreach by Dreamday’s award-winning team, and Performance PR support to drive critical press placements during the highly competitive 2025 holiday gifting season.

Online applications are now open through August 15, 2025, and can be accessed at the link HERE.

The program includes:

• Full-scale holiday pitch development
• Targeted media list building and outreach to editors
• Sample send-out coordination for media sampling and trials
• Real-time coordination with affiliate teams to maximize list inclusion

Ideal brand applicants are:

• US-based with a shoppable website
• Generating under $2M in annual revenue
• Have a DTC presence; preferably in the food, beauty, home, wellness, fashion, or lifestyle categories
• Able to send product samples to media

Previous Dreamday Holiday Accelerator winners include Hella Awkward, a conversation card game designed to inspire conversations, bridge cultures, celebrate diversity and encourage vulnerability, which earned coverage in top publications like Essence, Refinery29, and The Cut. Last year’s program winner, Keiko Furoshiki, which offers sustainable, multipurpose fabric wraps inspired by Japanese tradition and adapted for modern use, earned 50+ pieces of holiday gift guide coverage in outlets like CNN, Travel + Leisure, Apartment Therapy, Buzzfeed, TIME, and more.  

Image courtesy of Dreamday