Muck Rack is pleased to announce the launch of Generative Pulse, now fully integrated with the platform.

Designed to support communications teams, Generative Pulse provides insight into how brands—and their competitors—are appearing in AI-generated responses. It highlights which journalists and media outlets are influencing those answers and offers guidance on how to refine messaging strategies accordingly. By directly linking earned media strategy to how large language models (LLMs) interpret and present brand narratives, Generative Pulse helps teams stay informed and strategically aligned in an evolving media environment.

The program was developed to help communications teams gain insight into how brands—and their competitors—are represented in AI-generated answers. The platform identifies which journalists and media outlets are shaping these results and provides guidance on how to refine messaging strategies in response. It’s specifically designed to connect earned media strategy directly to how LLMs interpret and surface brands.

Muck Rack users are now able to:

• Spot a top-cited journalists and add their information to media lists
• Compare brand visibility to competitors across ChatGPT, Gemini, and Claude
• Track how earned media coverage impacts generative answers and report on it
• Take action to influence what LLMs are saying about brands

With Generative Pulse now fully integrated into Muck Rack, communications teams have a powerful new way to track, measure, and influence how their brands are represented in AI-generated content. By bridging the gap between earned media and generative AI, Muck Rack continues to empower PR professionals with the tools they need to stay ahead in an evolving media landscape.

To learn more about Generative Pulse, please visit the link HERE.

Image courtesy of Muck Rack