IHC Agency is excited to welcome three innovative wellness brands to its client roster: Reforme NYC, Pause Studio, and Young Goose Skincare, as well as new team members Amanda Scherner and Emily Wincel.

Reforme NYC is redefining the studio experience through sculptural bodywork and lymphatic-focused treatments rooted in aesthetic precision. Pause Studio offers a multi-sensory approach to holistic recovery, bridging mind, body, and emotional well-being through state-of-the-art wellness technology. Young Goose Skincare fuses cutting-edge biohacking with clinical skincare, delivering science-backed formulations that promote cellular regeneration and longevity.

Amanda Scherner joins the agency as its Events, Programming & Partnerships Manager. Amanda specializes in creating immersive brand experiences and strategic partnerships that drive engagement and long-term loyalty. Her past work includes launching eToro's U.S. experiential strategy and overseeing major activations like Coachella and Mammoth Film Festival for The Prisoner. She is passionate about crafting culturally relevant moments that spark lasting connections between brands and their audiences.

Bringing over a decade of experience in experiential marketing across wellness, luxury, tech, crypto, wine & spirits, and CPG, she has led high-impact campaigns for brands including Facebook, Snapchat, eToro, The Prisoner Wine Company, and LIV Golf.

Emily Wincel is a dynamic marketing leader with deep expertise in social media, influencer marketing, and brand strategy. With a proven track record of building and scaling high-impact campaigns, she has worked across industries such as fashion, beauty, hospitality, and wellness, crafting compelling narratives that drive engagement and growth.

Emily specializes in developing integrated marketing strategies that blend data-driven insights with cultural relevance, ensuring brands connect authentically with their audiences. Whether leading cross-functional teams, forging strategic partnerships, or driving digital innovation, Emily thrives at the intersection of creativity and business impact.

With the addition of these forward-thinking wellness brands and the strategic expertise of Amanda Scherner and Emily Wincel, IHC Agency continues to expand its capabilities at the intersection of innovation, culture, and impact. This new chapter reinforces the agency’s commitment to elevating purpose-driven brands through thoughtful storytelling, experiential engagement, and results-oriented strategies.