5WPR, a leading independently-owned integrated PR and marketing agency, in partnership with Wavytalk, a driving force in hairstyling tool innovation, focus on uplifting and investing in the professional beauty community through dynamic programming that recognizes and supports hairstylists nationwide.
Wavytalk has continued to zero in on professional stylists through a robust campaign which includes exclusive gifting, curated experiences, and insider brand access. Most recently developing a custom gift delivery in honor of National Hairstylist Appreciation Day on April 30th, which included branded travel suitcases, designed to help beauty professionals safely and stylishly transport their tools and essentials from job to job. Each mailer was packed with top-tier products and thoughtful touches, serving as a love letter to the artistry and hard work of hair gurus on the go.
This momentum culminated in a high-touch experience during one of fashion’s most iconic nights, the Met Gala. On May 5, 5WPR and Wavytalk hosted an intimate Met Gala Viewing Party at The Bar Room on Manhattan’s Upper East Side. The celebration brought together over 50 leading hairstylists and makeup artists to toast their role in shaping red carpet culture.
Wavytalk Ambassador, Hairstylist Andrew Fitzsimons, known for his work with stars like the Kardashians, Megan Fox, and Madonna—co-hosted the event. Guests enjoyed a live red-carpet stream, elevated bites and cocktails, live jazz, interactive product displays, and social-forward brand moments. The space captured the timeless glamour of Old New York, a perfect backdrop to honor the beauty creators behind the Met’s unforgettable looks.
Beyond these events, Wavytalk actively cultivates relationships with hairstylists through various initiatives. The brand has partnered with renowned professionals like Scott King, who styled Sabrina Carpenter's iconic curls during her "Short N' Sweet" tour, Danielle Athena, a TikTok creator who co-created the Pro Steam Hair Straightener Brush with Wavytalk – and many more.
“These initiatives are about investing in the brand’s community and building real relationships with the creators who drive beauty culture forward,” said Ilisa Wirgin, Managing Partner & EVP, Beauty, Health & Wellness at 5WPR. “From custom giftings to special events, Wavytalk continues to show a real appreciation for this community in ways that feel elevated, authentic, and truly personal.”
The Met Gala event generated over 10.2 million impressions and 50+ earned media placements, with overwhelmingly positive feedback across social media and within the professional beauty network.
5WPR and Wavytalk continue to redefine how beauty brands engage with professionals, not just as consumers, but as key collaborators in brand storytelling. Amplifying this program demonstrates 5W’s strength in beauty PR, digital marketing, and influencer engagement, and its ability to create immersive, buzzworthy brand experiences that resonate.
