Krupa Consulting is proud to be named agency of record for Fishers Island Lemonade and Salt Point, two standout spirit-based ready-to-drink (RTD) brands recently acquired by E. & J. Gallo Winery. As leaders in the premium canned cocktail space, both brands bring heritage, innovation, and high-quality ingredients to a fast-evolving category.

Founded by Bronya Shillo in 2014, Fishers Island Lemonade began as a bartender’s secret at her family’s historic Pequot Inn—established in 1902—on Fishers Island, NY. The brand’s signature recipe, made with real vodka, whiskey, and natural ingredients, has since become a modern classic that defined the full-proof cocktail-in-a-can movement. Salt Point, inspired by the laid-back lifestyle of California’s rugged coastline, offers a West Coast counterpoint with an equally elevated take on the RTD category. Known for its perfectly balanced highball-style cocktails—including the fan-favorite Moscow Mule and Greyhound—Salt Point is crafted with real spirits, not malt liquor, and designed for those who appreciate simplicity, quality, and crisp refreshment.

As PR partner, Krupa Consulting will lead earned media, thought leadership, brand storytelling, and cultural positioning for both brands, working in partnership with the Gallo team to bring their next chapter to life across national and regional markets.

For press inquiries, contact:
Krupa Consulting
fishersislandlemonade@krupaconsulting.com
saltpoint@krupaconsulting.com