Winky Lux launched their vibrant Smells Like Summer campaign, celebrating the launch of their refreshing new Pink Lemonade Balm. The brand brought bold color and a sweet citrus essence to the streets of New York City with two standout activations that perfectly captured the essence of summertime.

The campaign launched with a major splash as Winky Lux unveiled their first-ever Times Square billboard with the perfect ad that lit up the heart of Manhattan. Despite a bit of rain, the team and their fans didn't let the weather dampen the excitement. Spirits remained high as the brand marked this milestone moment with joy, selfies, and the unmistakable scent of summer.

To keep the lemony freshness flowing, Winky Lux took their celebration downtown with a Lemonade Stand pop-up in SoHo in front of The Goods Mart. Passersby were treated to free cups of pink lemonade and samples of the Pink Lemonade Balm, bringing a refreshing burst of flavor and hydration to the streets. With a beautiful setup, the stand quickly became a hotspot, drawing crowds and serving over a thousand visitors eager to try the new balm.

From Times Square to SoHo, Winky Lux brought bold color, fun, and flavor to the city, making Smells Like Summer more than just a campaign; it became an experience that kicked off the season with a juicy and fresh bang!