Bacchus, the leading international brand development and creative communications agency, is pleased to announce its representation of Deliciously Ella, the plant-based food platform offering a range of natural food products.
Founded by Ella Mills in 2012 as a personal recipe blog following Ella’s own quest to return to health after falling ill as a student, Deliciously Ella has evolved to encompass a range of best selling food products, seven best-selling cookbooks, a recipe and wellness app, and a thriving social community of over four million.
The beloved food brand has paved the way for plant-based living across Europe and was recently named ‘The UK’s fastest growing snack bar brand’ (1), earning widespread recognition and fuelling its expansion into the US. The brand is rooted in celebrating wholefood, plant-based ingredients, and the positive impact a balanced diet can have on your overall health and wellbeing. Deliciously Ella announced its partnership with Whole Foods Market at the end of 2024, underscoring its commitment to making healthy, plant-based eating an accessible and sustainable option for Americans. The products are available to purchase nationwide, marking a significant milestone in the brand’s journey. With the US consuming more ultra-processed foods than any other industrialized country (2) and over 57% of the average American's daily diet coming from ultra-processed foods (3); there has never been a better time for the brand to share its mission of helping people eat nourishing, natural ingredients with thousands of delicious, simple, recipe resources and a delicious range of ‘ultra-processed food free’ Oat Bars.
“After 8 years, 4 attempts, and countless dreams, we’re thrilled to bring more from the Deliciously brand to the US,” says Ella Mills, Founder of Deliciously Ella. “Launching in the US has been a dream of mine since 2016, when we sold our very first product. I wrote my first book in LA, and I’ve always felt such a strong connection to our American community. But every time we tried to bring our products across the pond, life had other plans. Now, 4th time lucky, we’re finally here! With over 57% of the average American's diet coming from ultra-processed food, there has never been more of a need to introduce whole food alternatives. Our Oat Bars are made from 100% whole foods, so they’re free from ultra-processed ingredients including preservatives, emulsifiers, artificial colors and flavors; we hope American families will love them.”
Bacchus will lead strategic media outreach, brand positioning, and communications from its New York City office, further strengthening the brand and its Founder, Ella Mills, as a global leader in the health and wellness space.
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Image courtesy of Bacchus
