Award-winning, design-led communications agency Alpha Kilo continues to grow its portfolio within the design, luxury, and creative sectors as it announces the win of Dezeen x ASUS. Dezeen has partnered with global technology leader, ASUS, for an exclusive installation at Milan Design Week 2025. Building on the success of their collaboration during the London Design Festival 2024, ASUS and Dezeen are presenting Design You Can Feel, a Landmark Exhibition featuring an interactive installation by Studio INI for Milan Design Week 2025.

This installation is brought to life in collaboration with Studio INI, the experimental design and research practice founded by London and Athens-based artist, engineer, and designer Nassia Inglessis. Embodying the exhibition’s core themes—materiality, craftsmanship, and AI—the large-scale kinetic sculpture will provide an interactive experience where visitors influence their surroundings through movement. Within the Design You Can Feel exhibition, ASUS will also showcase a selection of works that demonstrate the innovative design processes behind its leading design team.

ASUS’ presence at Milan Design Week underscores its dedication to creative excellence and innovation. The installation will be visually striking and invite engagement through sensory exploration, interaction, and dynamic transformation.

Image courtesy of Alpha Kilo