SEEN Group, the integrated global beauty specialist business famed for clients such as Fenty Beauty, Aesop, BYOMA and MILK Makeup has evolved its offering to launch its influencer marketing division, Community X SEEN, and its first-of-its-kind digital creator platform CXS, into the Irish market. Following the highly successful debut of Community X SEEN & CXS in the UK & US markets over the past three years, the division has officially launched into Ireland.
Curated in partnership with the strategic communications expertise of the SEEN Group business, the game-changing influencer platform, CXS, was born in response to a rapidly evolving cultural, social and global creator landscape. Specialising in beauty, CXS connects global beauty brands with a leading beauty community who are meticulously categorised by their beauty interests to perfectly match beauty brands with their ideal creators, bringing a new level of authentic advocacy to support the consumer to make more informed purchasing. CXS is powered by technology and perfected by human expertise, with a team of social experts who support, inspire and educate the community to generate excellence in content creation and performance.
CXS’s network is made up of 20,000+ beauty-specific creators (a 141% increase from January 2024), and has a powerful combined reach of over 470 million on Instagram and TikTok. The platform’s influence is expanding at pace, attracting an average of 1,000+ new Beauty Creator applicants every month. Brands are able to tap into this hyper-engaged beauty collective for services such as Organic UGC, Paid UGC, Ratings & Reviews, Insights and Eventing, and are guaranteed high quality content at scale.
In addition to this, as of November 2024, CXS proudly stepped into social commerce with a groundbreaking partnership with TikTok Shop as a certified CAP agency—the platform's first and only beauty specialist partner. As the second-largest beauty retailer in the UK, and recently expanding into the Irish market, growing their reach by another 2.2M monthly users, TikTok Shop presents a seismic opportunity for CXS members and brand collaborators to create exceptional native content, expand their brand reach, and elevate their social commerce goals. New TikTok Shop services complement the existing aforementioned CXS offerings.
Jane Walsh, CEO of SEEN Group, commented on the success of the platform and market expansion, "At CXS, we expertly match brands with their ideal creators by categorizing our community based on specific beauty interests. Our in-house team of social experts fuel creator creativity and empower excellence in content creation, blending proprietary beauty data with specialist insights to deliver collaborations that truly stand out and drive exceptional results.”
“Social media has revolutionized the beauty industry, pushing the need for increased, faster, high-quality content to meet audience expectations and evolving algorithms. With our rapidly growing community of thousands of engaged creators worldwide, CXS answers this challenge by delivering impactful collaborations that keep pace with the dynamic world of contemporary beauty culture.”
“OG of the success of the UK and US, our expansion into Ireland marks a pivotal moment for CXS as we embrace the vibrant creativity and cultural richness this market has to oGer. By tapping into the unique perspectives of diverse creators, we are not just broadening our global footprint—we are redefining beauty content in ways that resonate authentically with audiences and deliver stronger return on investment for brands. This move allows us to foster deeper connections and drive innovation in the beauty industry, making it more representative of today's world.”
The CXS digital platform portal is open for Irish creators and is now accepting applications. For more details or to apply, please visit the link HERE.
