Embark is excited to announce the appointment of Caley Adair as the new Chief Marketing Officer.

Stepping into his new role, Caley will help accelerate Embark’s growth and improve the lives of families across Canada, as the organization strives to make education savings easier and more accessible for all. 

Recognized for his strategic vision, digital-first mindset, and collaborative approach, Caley most recently spearheaded digital transformation initiatives at goeasy ltd. and Scotiabank. 

With two decades of experience leading transformative growth strategies and helping financial brands tell their stories, Caley is passionate about pushing the boundaries of marketing, blending traditional strategies with cutting-edge digital approaches to deliver measurable results. 

Image courtesy of Embark