Renowned Italian homeware brand, Seletti, has appointed PuRe to lead its UK PR campaign. Known for its playful fusion of design and art, Seletti has built an international reputation for pushing creative boundaries and redefining contemporary interiors with an eclectic mix of furniture, lighting, and accessories. 

Founded in 1964 in Mantua, Northern Italy, Seletti has collaborated with some of the most exciting names in design to craft pieces that challenge conventions and inject personality into the home. Its collections convey a vision for a unique, personal, and fun lifestyle - one that merges shape and function in unexpected ways, blending artistic expression with references to pop culture.

Among the brand’s most notable collaborations is a collection with Italian designer Marcantonio Raimondi Malerba, comprising experimental designs inspired by the natural and animal world. Diesel Living with Seletti brings together industrial style, adrenaline-filled rock’n’roll, and a splash of bright, mischievous pop. Toiletpaper Home, in partnership with the founders of the iconic Toiletpaper Magazine, blends dark humour in pastel colours with an inexhaustible instinct for experimentation.

Always evolving, the brand continues to embark on new productions, redefining beauty through an ever-expanding creative journey. As its slogan declares "(R)EVOLUTION IS THE ONLY SOLUTION”.

Image courtesy of PuRe Public Relations