Talk Shop, a leading North American communications agency, is proud to announce it has been selected as Lavazza’s first Canadian Agency of Record (AOR). As the AOR, Talk Shop will oversee integrated communications efforts, including media relations, events and partnerships, influencer relations, social media strategy, management and content creation.
Lavazza, the globally renowned coffee brand, has been a part of Canadians' lives for decades, bringing authentic Italian coffee experiences to homes, cafes, and offices across the country. With this new partnership, Talk Shop will focus on elevating Lavazza’s presence in Canada by driving increased awareness and deepening engagement with coffee lovers nationwide.
“At Lavazza, we are committed to delivering exceptional coffee experiences and driving growth by bringing true coffee pleasure to our customers,” said Andrea Chiaramello, SVP North America Retail Sales at Lavazza. “Canada is a key market with significant opportunity, and while we’re proud of our success so far, we see even greater potential ahead. Partnering with Talk Shop will help us accelerate our expansion, deepen our local market presence, and connect with more coffee lovers across multiple channels. We’re excited to work together to strengthen Lavazza’s position and drive continued success in Canada.”
As the Canadian AOR for several global companies, Talk Shop brings a wealth of experience in delivering strategic, results-driven work for household brands, like Lavazza. Through a blend of traditional PR, digital, experiential tactics, and more, the agency is poised to help Lavazza strengthen its reputation as a leader in premium coffee and build meaningful connections with Canadians.
“Lavazza is an iconic global brand, and we’re thrilled to welcome them to Talk Shop’s client roster,” said Krystin Lee, President at Talk Shop Media. “From the outset of the RFP process, we have seen many synergies between Lavazza’s values and our expertise. Supporting their vision and growth in the Canadian market is an exciting opportunity and one we’re deeply passionate about. We can’t wait to bring our local lens to the forefront to create meaningful content - from social media to PR to partnerships and events - that will make Canadian coffee enthusiasts fall that much more in love with Lavazza."
