The Tag Experience is proud to announce its partnership with TRUBAR, a trailblazing brand in the better-for-you snack industry. As a $50 million success story, TRUBAR has redefined the protein bar category with its indulgent, plant-based offerings, crafted without gluten, dairy, soy, or seed oils.

“At The Tag Experience, we are dedicated to elevating brands that disrupt their industries and resonate with today’s consumers,” says Jared Shapiro, founder and CEO of The Tag Experience. “TRUBAR is not just a snack—it’s a movement, and we’re excited to help bring its mission and products to even more people.”

Founded by Erica Groussman, TRUBAR has become a standout in the health food space, proving that clean eating doesn’t have to compromise on taste. Unlike traditional protein bars, TRUBAR delivers an indulgent, dessert-like experience—without the regret. No bland bites, no chalky textures—just pure, snackable joy.

“With experience representing leading brands like Desolas Mezcal in the F&B space and Hostage Tape in the CPG sector, The Tag Experience is thrilled to collaborate with TRUBAR on its next stage of growth,” adds Shapiro.

Image courtesy of The Tag Experience