Integrated communications agency, SEEN Group, has announced its TikTok Shop Creator Agency Partner (CAP) certification, the only beauty specialized agency within both UK and US markets to partner with this platform in this way.
The e-commerce space is booming thanks to TikTok Shop’s innovative shopping experience which allows users to have a three-click, seamless path to purchase without leaving the app. The platform has become the 2nd largest beauty retailer in the UK and 9th in the US, with 80% of all in-app sales being attributed to the beauty category.
TikTok Shop is an integral part of discovery and community building as over two million brands are already selling their products on TikTok Shop. And more impressively, a beauty product is sold every two seconds on the platform, making beauty its biggest and most successful category.
Beauty brands of all shapes and sizes are leveraging TikTok Shop to unlock new levels of growth, reaching new audiences, and driving a significant new revenue stream.
Consumers are now, more than ever, leaning into new ways of being marketed to. They see product testimonials and demonstrations on a creator they trust, have an immediate link to the product without leaving the video, and have instant gratification of buying the products in real time.
TikTok Shop creator-sellers strategically craft authentic and relatable content that not only resonates with viewers but seamlessly integrates shoppable elements. Unlike traditional UGC, this content is inherently more conversational and dynamic, often focusing on live demos, big reveals and engaging hooks that instantly capture audience attention.
Via SEEN Group, beauty brands are now able to unlock a new way to drive high sales and engagement by working with a beauty specialist, CAP certified agency which manages the end-to-end TikTok Shop campaign. By being a certified CAP agency, CXS has access to a wealth of data that no other beauty agency or brand is able to see, such as top beauty sellers on the platform and who is driving the highest sales and engagement for a particular product.
What is a CAP Agency?
Creator Agency Partners (CAPs) are influencer marketing agencies specialised in providing scalable affiliate creator marketing services and solutions for TikTok Shop merchants.
CAPs are experts in collaborating with creators and merchants, providing a range of services to fulfil brands TikTok Shop creator needs. These services include: creator acquisition, creator management, end-to-end collaboration solutions and more.
CAP agencies also specialise in activating, incubating, and managing creators' growth within TikTok Shop. CAPs play a crucial role in fostering the development of creators and facilitating their engagement with the platform.
Image courtesy of SEEN Group
