111SKIN, the luxury skincare brand founded by plastic surgeon Dr. Yannis Alexandrides and Eva Alexandridis, has announced the appointment of Vanessa Goddevrind as its Chief Executive Officer. She will be responsible for driving the company’s continued growth and strategic direction.

Eva Alexandridis, Co-Founder and Chief Creative Officer, will continue to remain involved in the running of the company and shaping the brand’s creative direction. Together with Goddevrind, the leadership team is poised to guide 111SKIN through its next phase of growth and heightened brand awareness within its core markets.

Born in the US to parents of North Korean and Belgian descent, Vanessa brings a unique global perspective to 111SKIN’s leadership. Before joining 111SKIN, Vanessa Goddevrind led McKinsey & Company’s European Beauty Practice, where she worked closely with investors and portfolio companies to accelerate growth and improve performance. Since her arrival at 111SKIN, Vanessa has played an instrumental role in reshaping the business and setting it up for scalable success.

Under Vanessa’s leadership, 111SKIN has cemented its position as a doctor-led skincare authority, focusing on core products like the cult-favorite Repair Serum NAC Y²™, which has tripled in sales over the past three years. She has also prioritized strengthened the brand’s direct-to-consumer (DTC) channel, driving a 60% year-to-date sales increase. Vanessa’s talent for attracting top-tier professionals has further bolstered the brand, bringing on leaders like Kate Dubin (formerly of Dr. Barbara Sturm and Charlotte Tilbury) and Eva Soohoo (formerly of La Mer and Augustinus Bader), forming a predominantly female leadership team. This exceptional team has driven significant growth, particularly in key markets. U.S. sales have surged by 60% year-to-date under Dubin’s leadership.

In China, despite economic challenges in the beauty sector, retail sales have grown by 30%, with social media followers increasing by over 80% year-to-date, led by Soohoo, who oversees APAC and global strategy.

Not only is 111SKIN loved by celebrities, high-profile makeup artists, and skincare connoisseurs – it’s also highly regarded by the beauty industry’s most erudite experts who have deemed their formulas worthy of award after award. During Vanessa’s tenure at the brand, 111SKIN has secured an array of industry-coveted awards via 40 prominent wins in the past two years.

With Vanessa Goddevrind at the helm, 111SKIN is focused on amplifying brand awareness and strengthening its presence within its core markets. The brand remains committed to delivering exceptional skincare solutions that align with its doctor-led heritage and core values, ensuring sustainable growth in its key regions.

111SKIN Co-Founders Plastic surgeon Dr. Yannis Alexandrides and Eva Alexandridis comment, “We are proud to have assembled a first class team, and excited for this next chapter for 111SKIN. Vanessa is a proven leader, leading by example at the helm of the company. She is an inspirational, passionate leader who lives and breathes all thing’s beauty and innovation.”