Nails.INC, UK’s #1 nail brand and a dynamic leader in the nail market known for its viral collaborations, has just announced its acquisition by Pacific World Corporation, a wholly owned subsidiary of Prospect Capital, a prominent private equity firm in New York.

This strategic partnership aims to accelerate Nails.INC's growth and solidify its presence in North America, and will enable the brand to enhance its retail and digital presence while expanding its product lines to meet growing consumer demand.

“We’re thrilled to partner with Pacific World and Prospect Capital, who share our vision for empowering individuals through beauty. This collaboration marks a significant milestone in our journey, enabling us to bring our high-quality, cult items to a wider audience in North America. With the support of Prospect, Nails.INC plans to scale its business, forge new partnerships, and drive innovation in the beauty space.” - Thea Green, Founder of Nails.INC

“We see incredible potential in Nails.INC and are excited to be part of the next phase of their journey. Their commitment to fast and agile product innovation, and their passion for making beauty accessible resonate deeply with today’s consumers. Together, we can accelerate the brand’s growth in North America and beyond.” - Bart J. deBie, Managing Director at Prospect Capital