Xhibition International has been named the agency of record for Accidentally Wes Anderson (AWA), the popular photo-driven platform and global community inspired by the unmistakable visual style of renowned filmmaker Wes Anderson. In its role, Xhibition will oversee global media relations, support partnership development, and assist in the launch of AWA’s sophomore coffee table book, ACCIDENTALLY WES ANDERSON: Adventures (Voracious / Little, Brown and Company / October 22, 2024).

“With Accidentally Wes Anderson, we did not mean to create a viral Instagram account, much less a massively engaged community of people who are as excited as we are to explore the world,” said Amanda Koval, Co-founder of Accidentally Wes Anderson. “We are humbled by the unwavering support from our community – and Wes Anderson himself – as we find new ways to inspire and showcase the beauty, quirk, and human stories all around us,” added Wally Koval, Co-founder of Accidentally Wes Anderson.

Founded by Wally and Amanda Koval on Instagram in 2017 under the handle @accidentallywesanderson, AWA has evolved into a multi-platform community of travelers and adventure lovers in the millions. Now featuring a Webby Award-winning website, a New York Times Best Selling book, Accidentally Wes Anderson, and a series of traveling pop-up galleries around the world, AWA, and its signature aesthetic, is accompanied by impactful storytelling that showcases destinations through cultural moments and unique personalities, all designed to humanize, excite, and inspire readers.

“Accidentally Wes Anderson has been one of my all-time favorite social media accounts since I discovered it on Instagram,” shared Nestor Lara Baeza, President and CEO of Xhibition International. “Amanda and Wally have created something truly unique that transcends the virality and quick rise of their Instagram handle. Their approach to storytelling is authentic, unique, and holistic, translating the iconic aesthetic of Wes Anderson into memorable moments of exploration and discovery, on and offline. We can’t wait to help them tell their story!”

For more information about AWA, visit accidentallywesanderson.com.

Image credit: Voracious/Little, Brown and Company