5W Public Relations, one of the largest independently owned PR firms in the U.S., announces today it has been selected to partner with Alto Canto Tequila, a pure, Mexican-owned brand produced with artisanal methods using only organic agave, water and wild fermentation powered by Mother Nature. 

5W will spearhead a comprehensive communications campaign spanning a multi-faceted media relations approach, influencer programming, strategic counsel, and event activations.

Despite the tequila market’s saturation with celebrity-endorsed brands, Alto Canto Tequila distinguishes itself as one of the only luxury tequila brands globally to prioritize wild fermentation methods, setting a new standard for excellence within the industry, and exemplifying Tequila de Altura. 

“We’re particularly excited to partner with Alto Canto Tequila as the brand prepares to debut in the U.S., beginning with the key New York City market," said Leigh Ann Ambrosi, Managing Partner & Executive Vice President, Consumer Packaged Goods, 5WPR. “Their commitment to sustainability and dedication to craftsmanship present an extraordinary opportunity for us to craft compelling narratives and establish connections with consumers.” 

“We’re looking forward to the success of our integrated marketing campaign with 5W,” commented Alto Canto Founder Daday Suarez, “Their proven track record of experience launching new brands, spirits expertise and deep relationships with the media make them the perfect agency for us.”

5W helps CPG brands build strong, authentic relationships with customers. Programs that apply the same message across all channels and audiences feel generic and fail to create lasting emotional connections with consumers. Our award-winning consumer division crafts messages and strategies that speak to key customers in different and meaningful ways.