Multi-award-winning PR agency W Communications, has been appointed by global media brand, Secret Media Network as its agency of record in North America. The appointment follows W’s extended work with the global entertainment platform Fever.
Calling on W’s award-winning creative expertise and extensive experience within the entertainment, lifestyle and media space, the team will drive exposure for the brand across the U.S. consumer market and trade with a regional focus on SecretNYC. Driving awareness for its hyper-local guides and pioneering media network through brand-building campaigns, partnerships, and media relations.
W’s U.S. hub located in New York is an extension of its growing Global network and takes its award-winning creative commerce approach to help both launch and consult for brands as they scale globally, with the U.S. being a focal export for many. Its work with Secret Media Network is an extension of W’s global work with entertainment and lifestyle brands including IMG, Disney, Paris Saint-Germain and citizenM. W has an impressive heritage of working with media brands globally including Hearst, ESI, Viacom, and BOAT International.
Ana Onieva Pulido, PR & Communications Manager at Secret Media Network said: "We are thrilled to extend our collaboration with W Communications, leveraging their industry expertise for Secret Media Network as we solidify our presence as a trusted media brand in America.”
Gemma Mc Aloon, SVP for W North America said: “Secret Media Network prides itself on hyper-relevant content, as avid followers inspired by its super-shareable city guides, we are thrilled to be appointed as the agency of record. Its growth has been exponential, and we are excited for what’s to come.”
Secret Media Network launched in 2016, publishing the world’s most engaging and shareable guides to city life in over 200 locations across 20+ countries. From the best places to eat to unmissable immersive exhibits, Secret Media Network’s mission is to find the freshest news, events, and plans coming to your city.
