As a culmination of the weekend, Neiman Marcus Las Vegas hosted notable celebrities and influencers for a customer meet & greet and fitting room experience. The event was held in the Las Vegas NM Café on the patio that overlooks turn 12 of the racetrack. Guests enjoyed signature cocktails, Ferrari Trentodoc (official bubbles of F1) , custom engraved fragrance bottles, gourmet bites while listening to music by DJ Ruckus and meeting the VIP guests. Notable attendees included Bambi Northwood Blyth, Ellie Thumann, Daniel ‘Spinz’ Forrest, Eileen Gu, Freddie Fredericks, Raven Tracy, and Nigel Sylvester.
Blyth, Thumann, Johnson, Sylvester and other notables including Torrie Lancaster, Jerrold Smith, and P’Jae Compton all enjoyed a personal fitting room experience with some of the store’s Style Advisors. The talented associates outfitted these VIPs with the latest fashion trends from Neiman Marcus’ curated product assortment tailored specifically to the individuals, including special race-themed merchandise. The VIPs enjoyed light bites and refreshments from Make your Life Sweeter in addition to hair and glam access during their personalized fitting room experiences.
The event was one of the many exclusive events the retailer hosted as part of their full-scale store “Pit Stop,” a 360-degree store takeover that included unique activations and exclusive products from the world’s most desired brands. Race fans and fashion enthusiasts enjoyed more than 30 activations and specialty product collections in store. While shopping, customers enjoyed music by PUMA-clad DJ Romeo while sipping specialty drinks from MCM coffee bar as they perused the store. For the ultimate car far, a Cadillac Carmen CELESTIQ, one of this year’s Fantasy Gifts, was also parked at the mall entrance of the store. Located on The Strip in the center of all the action, the store also offered a prime view of the race.
“Las Vegas is an exciting market with a plethora of highly engaged local and transient customers. We are known for creating exclusive activations with the world’s most desired brands and being able to highlight our brand differentiation in Las Vegas during such a big cultural moment has been such a bonus,” said Nabil Aliffi, Chief Brand Officer, Neiman Marcus. “This weekend supports our rich history of creating memorable moments as part of our ‘Retail-tainment’ strategy. We look forward to continuing to bring extraordinary experiences to life for years to come.”
With fashion at the heart of Neiman Marcus, the Las Vegas store also featured a remarkably curated selection of racing-themed products for customers to shop from brands like Joshua Vides for Scuderia Ferrari, Duke & Dexter, Domrebel Vintage, Gorski and Franck Muller. The store also featured a Versace takeover complete with a roulette table, personal appearances from Marco dal Maso, Domrebel, AS by DF and Kastel, cigar rolling, Golden Goose shoe customization, and more.
Neiman Marcus brought these festivities to life through social storytelling, customer engagement and a special shopping destination on NeimanMarcus.com and the NM App.
