Brandsway Creative announces the promotion of their female Vice President to Partner. After 7 years at Brandsway Creative, Tara Ciccone has been named Partner.

As Partner, Tara will be responsible for overseeing the day-to-day dealings of all clients, brand communication and positioning, and internal growth initiatives for the company. Brandsway Creative is a boutique lifestyle public relations and social media firm that specializes in hospitality, beauty, fashion, wellness, events, talent, and social media content creation. Founded in 2010, some of their current clients include restaurants and hotels like Serafina Restaurant Group & Montauk Beach House, Top Models, Pritika Swarup & Jessica Hart, TV Stars such as Tinsley Mortimer (RHONY), Meredith Marks (RHOSLC), and Ciara Miller (Summer House & Winter House), Social Media Stars such as Emira D’Spain (1.2M on TikTok) & Tyshon Lawrence (18.7M in TikTok) & Fashion Favorites like KORAL & Alice + Olivia, live shows such as Once Upon a One More Time coming to Broadway this summer.

Tara began her career at Brandsway Creative as an Account Executive in the Hospitality Department, working her way up to Vice President of the agency. Her clients have run truly run the gamut and have included restaurants like Divya’s Kitchen, Sauce and Hotel Chantelle, Hampton’s favorites like the Montauk Beach House, The Maidstone and Memory Motel, beauty brands Winky Lux and ME Cosmetics, large-scale events like The Big Apple Circus, TV Guide Cover magazine events and Jill Zarin’s Luxury Luncheon and many more. In addition to her 7+ years of public relations experience, Tara also brings experience from her time as an editor for a Brazil based publication and content creation firm, and as Brand Manager of a French consumer brand BÉABA.