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Tech Demo Summit | The PR Net Learn the Technologies Redefining Marketing & Comms in the Era of AI Marcomms professionals are increasingly only as successful as the technologies that enable them: from creator marketing, media outreach, campaign measurement, social media marketing, workflow management and demonstrating ROI, it’s essential to harn...
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The secret to making customers respond to one ad and ignore another? Megan Jones, Senior Director at January Digital, believes it’s how brands speak to consumers that matters most.1. Customers are ...
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Beauty is in the eye of the consumer. Today’s marketers and publicists are capitalizing on both online and offline channels to expand beauty brands’ product awareness, engagement and loyalty. Some ...
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A guest's event experience can begin far before its start time, and end much later than its wrap. Expert event producers take every opportunity to evoke a feeling, paying attention to each detail f...
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Luxury brands are finding new avenues to cater to their clientele. The beauty of an impeccably-designed timepiece, the glamorous feel of the best beauty products and even the shiny pages of a magaz...
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Just like in relationships with family and friends, a brand must consider a customer’s feelings in order to be well-liked. Megan Rokosh, Communications Consultant at Havas North America, offers fiv...
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It's a quick transition from the lax days of summer to the non-stop schedule of NYFW. Managing a day’s worth of presentations and events can be stressful, but choosing somewhere to grab a bite shou...
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