Some of the best writing on the internet is happening on Substack, where independent voices are sharing thoughtful ideas and fresh perspectives around marcomms, lifestyle and beyond. Below, a few standout Substacks that deserve a spot on your reading list.
Caro
Every Wednesday, Caroline McKay’s Caro Substack delivers a curated edit of the places, products, and stories worth knowing about, offering readers an effortlessly chic source of inspiration in just a few minutes. Rooted in the perspective of the NYC-based creative studio, the newsletter blends thoughtful recommendations with a strong editorial eye, spotlighting everything from standout hotels and restaurants to emerging brands and cultural finds. For readers who love discovering what's next before everyone else does, it's an easy addition to the weekly inbox rotation.
In Fine Print by Melissa Rosenfield is a Substack focused on the realities of working across marketing, media, and communications, and how those shifts show up in the day-to-day of building a career or a brand. With more than two decades of experience across PR, fashion, hospitality, tech, and entrepreneurship, Melissa brings a grounded, insider perspective to how the industry actually works. It’s a space for looking beyond surface-level narratives in business and work—understanding how decisions are made, what isn’t always said out loud, and how to recognize the signals that shape careers and companies.
CARO: Threads of the Future is the Substack from Caroline Rothwell Gerstein, founder and CEO of CARO, where she shares reflections on building at the intersection of commerce, technology, and human behavior. With 25 years of experience across fashion, tech, and emerging platforms, she explores how ideas take shape, evolve, and endure over time. Rather than traditional industry commentary, the newsletter offers a more reflective space for thinking through patterns in culture, systems, and design. It’s less about fast-moving trends and more about the underlying structures that shape how brands, ideas, and meaning are built.
Natasha Silva-Jelly’s The New FRONT ROW is a Substack about storytelling, style, and culture, informed by two decades of experience across fashion, beauty, celebrity, lifestyle, and media. The Australia-born, New York–based journalist writes with a seasoned editorial eye and an insider perspective shaped by years inside leading magazine environments. The newsletter moves between cultural commentary and personal reflection, exploring life, reinvention, and the realities behind glossy industries. Alongside fashion and beauty insights, readers can expect travel discoveries, shopping edits, and unfiltered takes drawn from both editorial experience and everyday observation. Positioned as a front-row seat to real life, The New FRONT ROW offers an irreverent, experience-driven take on culture, trends, and the moments that shape them.
