Location: Richmond, Virginia
Field: Public Relations
Min. Experience: 7-9 year(s)
Basis: Full-time


What You’ll Do:

As Senior Publicist, your primary role is to lead and execute sound PR and social media strategies that have a major, positive impact for our clients, while securing significant national press coverage.

How You’ll Do It:

Positively impact Golden Word and its clients in a significant way

Build relationships with and pitch national media with the goal of securing regular, major press coverage for clients

Brainstorm and research new ways to powerfully spread the word on behalf of clients

Directly manage client accounts and relationships; lead client meetings and media tours

Design and execute strategies for accounts, including PR and social media plan and host events, including travel

Advise clients on social media, email and web best practices; art direct photo shoots

Always looking for new business, able to support new business pitches and proposals

Help manage Junior Publicist, Publicist and manage interns

This is a Hybrid Role

The person hired for this role is expected to work three days in the office and two days from home. There may be times when the person hired for this role needs to be in the office 5 days a week – appropriate notice will be provided.

About Us

Golden Word (goldenword.co) is a leading PR agency that specializes in delivering meaningful press coverage, and comprehensive communications strategies for national food and beverage, design, and consumer packaged goods (CPG) brands. Our expertise lies in harnessing the power of earned media, social media and other creative channels to drive impactful results. Golden Word offers a diverse range of services, including media relations, influencer relations, partnerships and social media management.

Golden Word's deliverables go beyond the traditional scope of services – our approach is rooted in a deep understanding of clients' brand stories, enabling our team to provide strategic guidance and positioning that addresses their broader brand challenge. By doing so, Golden Word cultivates authentic client connections while surpassing the mere acquisition of press coverage. 

For more information visit goldenword.co.

Golden Word values diversity in our workforce. We provide equal employment opportunity for all applicants and do not discriminate on any basis, including but not limited to race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, gender, sexual orientation, gender identity and expression, age, disability, marital status or family status. Golden Word is an equal opportunity employer, and it is our policy to recruit, hire, train and promote qualified persons based solely on the individual’s performance.

We welcome applications from qualified candidates. Thank you for your interest in Golden Word. All applications will be carefully reviewed, and we will contact those candidates selected for an interview based on our specific criteria. No phone calls or employment agencies, please.

To apply, see our application process here: https://www.goldenword.co/senior-publicist 


What You’ll Need:

7-9 years post-grad experience in PR, able to lead accounts with smart strategy

Maintain relationships with top-tier national media contacts and influencers in the consumer/business space, easily able to convert coverage

Able to envision, develop and execute creative PR strategy

Drive social media strategy to complement broader communications plan

Excellent English writing and speaking skills

Optimistic, solutions-oriented, hustles with a smile

Interested in our client mix and feels responsible in performing well for them

Not just risk-tolerant but enjoys risking intelligently

Very detail-oriented and caring about proper execution of tasks

Roll with the fast-paced, slightly unpredictable development of a young business

Provide a valuable contribution when given opportunity to have a voice in Golden Word’s trajectory

Apply Here

Contact Golden Word


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