Paxson Fay is a leading boutique, women-owned communications agency based in Seattle, WA focused on serving clients in the architecture, design, and arts industries. We provide public relations and digital marketing services for a talented mix of clients across the United States.
We are seeking a Communications Specialist to join our team. The Communications Specialist will be responsible for managing all aspects of PR including writing press releases, pitching to local, regional and national media outlets, measuring and reporting on performance of PR efforts, and constantly looking for PR opportunities. The position also includes managing social media accounts including but not limited to content strategy and creation, copywriting, promotions, and analytics. Other duties include managing internal communications and social media channels, managing direct marketing campaigns and coordinating media buys.
Reporting to the Principals, the Communications Specialist requires a forward-thinking, enthusiastic self-starter with the creativity and proven expertise to drive meaningful results through strategic approaches, creative pitches, and outside the box ideas. The Communications Specialist will be responsible for developing a comprehensive PR strategy across platforms to maximize visibility for a portfolio of creative clients.
Paxson Fay is a fast-paced environment and the ability to juggle and prioritize multiple clients and projects, and manage against deadlines is essential. The ideal candidate will possess a creative yet analytical mindset, ensuring that content strategies are engaging and results-driven. Ideal candidates will have 4+ years of experience in public relations, a proven track record of successful pitch strategies, and strong examples of written content. Passion for interior design and architecture is a major plus!
Responsibilities:
- Write press releases and pitches including press materials, bios, fact sheets, editorial content, and media alerts
- Create, foster, and leverage media and influencer relationships to produce placements for our clients and increase exposure across platforms and channels (design media and influencers a plus)
- Research award opportunities and manage submissions from start to finish
- Social content management and creation including copywriting, visuals, hashtags
- Manage social media content calendars and translate all incoming opportunities from clients to a meaningful social strategy
- Monitor daily community management and engagement across platforms
- Test, track, and evaluate results of digital marketing initiatives to ensure the effectiveness of marketing campaigns, lead conversions, events, etc; determine ROI of initiatives then prioritize resources for continuous program improvement
- Strong understanding of social media best practices and advise on strategy modifications accordingly
- Manage project workflows, timelines, and resources, ensuring strategies, deliverables, and timelines are met
- Bachelor’s degree in public relations, journalism, communications, or a related field
- 4+ years experience at a communications, marketing or PR agency
- Established relationships with media (architecture and design media a plus)
- Advanced writing, spelling, and grammar skills (editorial background a plus)
- Strong understanding of social media platforms and experience managing social media channels for clients (B2B experience a plus)
- Exemplary time management, organizational skills and attention to detail
- Excellent communication and presentation skills including the ability to interact successfully with diverse individuals at all levels and build effective partnerships
- Manage multiple projects and timelines with stakeholders in a smooth and efficient manner
- Strategic agility and big-idea thinking, combined with a willingness to dive in as needed to get the job done
- Excellent project management skills and familiarity with programs such as Basecamp, Google Workspace, Google Analytics, and Dropbox
- Working knowledge of Cision, Meltwater, Muckrack, Photoshop, and Indesign
- Position is hybrid, our office is based in Seattle, WA - WA residence preferred
Please submit your resume, cover letter, and work examples to info@paxsonfay.com
