The Account Director is a member of the agency’s senior management team. In that capacity, The AD is expected to support business development efforts by meeting with prospective clients, developing creative and strategic proposals, forecasting account work and ensuring contract renewals.
Account Director:
Reporting to the Principals, the Account Director supports our media relations efforts on behalf of our international clients. Responsibilities include contributing to account strategy as well as overseeing the management of day-to-day client communications for 8 accounts. The Account Director builds strong client relationships beyond the life of a single project by communicating clearly, managing expectations and delivering results. The AD heads client meetings led by managers; leads group meetings and initiatives and, manages high-profile media relations and events. They supervise a team comprised of account managers, account executives and coordinators.
Responsibilities:
- Build effective and efficient teams by setting clear goals, troubleshooting any challenges that arise, communicating regularly with direct reports, and managing teams to profitability
- Gain the confidence of clients by thinking strategically about their challenges and demonstrating strong project management skills in the execution of account work
- Use time-tracking reports to provide real-time information about account profitability
- Adjust scope of work and/or project teams to ensure profitability
- Help managers develop and implement innovative outreach strategies to the press and other target constituencies
- Maintain excitement and momentum about the account by introducing new initiatives and strategies quarterly;Initiate and facilitate on-brand and high-clout influencer programs
- Initiate and facilitate press-worthy brand collaborations; Help amplify client and DADA Goldberg's work on social media
- Strives to maintain consistently high-quality results across the portfolio
- Own top-level media relationships with key target outlets and teams of top influencers with high followings
- Draft strategic pitches and reach out to the media to secure exclusive features
- Review substantive and accurate materials to be distributed to the media
- Review and approve weekly, monthly, and final activity and media reports for clients
- Update case study decks for each vertical to make sure best and latest work is represented
- Read and track daily coverage of clients and related news stories online and in print
- Help expand the teams’ media universes by sharing comp articles, industry news and insights
- Plan and execute media events on behalf of clients (including managing guest lists, RSVPs, onsite event management and coordinating photographers and media introductions)
- Assess client expectations and satisfaction to ensure contract renewals
- Identify opportunities to upsell services to clients who may need additional support
- Identify prospective clients and develop creative and strategic new business proposals
- Participate in strategic planning and drive organizational development initiatives forward
- Train and supervise account teams to think and act strategically so that clients are satisfied and projects are managed to profitability
- Provide meaningful and constructive feedback to direct reports as part of the annual performance review process
- Onboard new managers with a thorough orientation plan explaining goals and status for all clients, accounts and team members, taking them through the ways of doing business at DADA including the job description and the training doc
- Flag management issues as they arise; and, address them in a timely and constructive manner
- Ensure that direct reports understand their career path—including strengths that contribute to the firm and growth areas that will help them to advance
Working Conditions:
Work is performed from home with in-person clients, editors, or team meetings and events happening throughout the year. Candidates must live in the NYC or LA metro areas. The Account Director will be expected to travel to client events occasionally; and, on occasion, service client projects outside of regular working hours. Every member of the DADA Goldberg team must adopt and make daily use of office systems such as project management software Monday.com), time-tracking Harvest), and CRM Copper).
- B.A. degree
- 5 years of experience in public relations + portfolio of media placementsExisting relationships with writers, editors and producers
- Able to work independently and multi-task; pro-active and solution-orientedDemonstrates leadership and professionalism to clients, colleagues, and direct reports
- Ambitious and hard-working
- Strong written and verbal communication skillsExcellent organizational skills
- Detail-oriented and fastidious about data entry and database management
- Technical skills: Mac-savvy, MS Office Suite, Keynote, Muck Rack, Harvest a plus
- Fluency in a foreign language is a plus
To apply, submit your social media, CV and website if applicable to careers@dadagoldberg.com.
