The Point PR is hiring an Account Executive or Senior Account Executive in our New York City office. Both roles are responsible for supporting the leadership team at The Point PR and successfully being an integral team member on eight to ten accounts.
Senior Account Executives are expected to develop and maintain close relationships with key media, have strong writing, communication, and presentation skills, and be able to learn new platforms, procedures, and templates. Top qualities include the ability to work in a deadline-driven environment and being detail-oriented. Senior Account Executives also act as positive ambassadors for the agency in the industries we serve and the local community.
Major responsibilities include pitching and securing media coverage for all clients, drafting media materials, merchandising results, brainstorming creative ideas and partnerships for clients, handling inbound media and influencer requests, and working with the Account Coordinator, or occasionally the Executive Assistant, on administrative projects and reporting.
Areas of Responsibility
Media and Influencer Relations
- Secure high-impact media and influencer results through targeted pitching.
- Maintain strong relationships with top-tier media and freelancers and identify and develop new ones.
- Establish and grow relationships with media and influencers by securing in-person meetings.
- Develop media lists for clients for local, regional, and national markets and proactively maintain them.
- Support overseeing the agency’s master media list and ensure it is current.
- Read/watch media outlets daily for relevant industry news and trends, creative ideas, partnerships, and new media contacts and columns, and share findings with the agency.
- Share quality media leads with the agency and be able to effectively cross-pitch multiple clients.
- Have a strong understanding of influencers/tastemakers and how they can be utilized to benefit clients.
- Book client media tours, events, and press trips, and staff where appropriate.
- Manage and book media and influencer stays.
- Demonstrate strong writing skills and draft client media pitches.
- Reach out and submit clients for relevant industry awards.
Agency Responsibilities and Account Management
- Create PR materials including press releases, pitches, interview briefs, and other documents for clients.
- Support leadership team by executing client and team deliverables to ensure KPIs are on track and achieved.
- Communicate with clients to coordinate media opportunities, media visits, and meeting times; acknowledge receipt of new information and assets, etc.
- Attend client meetings where appropriateKeep accounts organized via Monday.com and be able to utilize Claude for agency tasks where it creates efficiencies.
- Track and monitor for client media mentions.
- Merchandise coverage in real time; help with monthly reporting and media clip books.
- Ideate and manage agency cross pitches for holidays and seasonal updates.
- Prepare conference calls and meeting agendas and recaps.
- Conduct industry, media, and influencer research/vetting.
- Maintain an up-to-date awards and accolades list.
- Handle uploading for client calendar listings.
- Ensure client photo libraries and assets are kept current.
- Maintaining a polished and professional demeanor.
- Participate in new business pitches when asked.
