Reports to:
- Senior Vice President, Public Relations
The Company
Full Picture is a collective of entrepreneurial-minded, cross-industry experts who dream big, connect the dots in unexpected ways, and consistently deliver legacy-defining initiatives for our clients. Through our four divisions – Executive + Brand Strategy, Production, and Strategic Communications - we forecast trends, identify key moments, and capture the public’s interest to bring our clients’ ideas to life.
Overview
The Director position works closely with the Senior Vice President to manage strategy across the beauty division and lead media and influencer outreach. The ideal candidate has a strong track record of securing top-tier placements and fostering relationships with influencers, as well as helping ideate across big brainstorms and client strategy.
The ability to interact with staff, clientele, and all external contacts—in a fast-paced environment, sometimes under pressure, while remaining flexible, proactive, resourceful, and efficient —is crucial to this role.
It is also required that candidates hold a keen interest in the beauty/wellness/lifestyle industry in which this position centrally operates.
- Minimum 7- 10 years’ public relations experience.
- At least 4 years’ current beauty experience.
- At least 2 years’ client management experience.
- Agency experience required.
- 4-year college degree.
Skills & Qualities
- Assign, supervise, and manage the activities of a beauty public relations account team.
- Conceptualize and execute strategic communication plans across clients.
- Able to lead, encourage, mentor, and develop junior staff members.
- Effective organizational and project management skills.
- Proven ability to work well under pressure with tight deadlines.
- Plan and lead brainstorms with staff.
- Excellent verbal, written, presentation, organizational, and follow-up skills, a must.
- Ability to write interesting, creative, and effective press releases, media alerts, press pitches, and materials.
- Possess knowledge of the beauty industry and popular culture.
- Able to work in a team environment- someone who is an enthusiastic team player and has the ability to get along with others.
- Establish and maintain effective working relationships with clients and media representatives and maximize these relationships to develop new business opportunities.
- Effective client communication.
- Create and implement proactive and targeted press campaigns.
- Participate in meetings with potential new business clients and create proposals for these opportunities.
Qualities and Characteristics:
- Passionate about the beauty industry.
- Inquisitive about media & industry trends.
- Embrace and embody Full Picture Values, defined as:
- Excellence:
- Doing high-quality work; being organized, buttoned up and attentive to detail; building revenue; always learning & improving (even if this means stepping outside your comfort zone).
- Integrity
- Treating clients, partners, and colleagues with respect; taking the high road; doing the right thing; say it in the room or don’t say it at all.
- Creativity
- Pushing the boundaries/status quo; finding the new and most unique way to do things.
- Service
- Responding to colleagues and clients in a timely fashion; communicating quickly and clearly; operating with extreme professionalism; doing the one extra thing; always thinking about how to make the sale (whether to a current or future client).
- Optimism
- Being positive and enthusiastic even when things are difficult; finding the “and” and the “yes”; looking for the solution.
The Spirit of Full Picture
We take great pride in everything we do to nurture the well-being of our employees - from a comprehensive benefits program and flexible work arrangements to a strong focus on company culture with ongoing skill-building and wellness opportunities.
We are an equal opportunity employer, and we welcome all smart, creative, future-focused brains.
Company Benefits and Programs
Full-time team members are eligible for the following:
- Comprehensive medical benefits including health, dental, and vision coverage.
- PTO plan that varies by level and tenure.
- Designated days off for mental health and wellness.
- 401(K) plan.
- Quarterly Company outings and team activities designed to promote knowledge and connectivity.
- Full Picture University (FPU) and CEO master classes to fuel professional growth and development.
- Mentorship from seasoned industry experts.
Salary Range:
How to Apply
Please send a cover letter, resume, and salary requirements to Bevin Lee, BLee@fullpic.com, with the subject “Director, Public Relations – Beauty”.
No phone calls, please
