ZAK Communications is seeking an experienced New York-based freelance PR consultant to support the U.S. communications program for an established fashion brand entering its next phase of growth in the market. Working in close collaboration with ZAK and the brand’s New York showroom, the consultant will lead on-the-ground media, influencer, and stylist relations, leveraging strong relationships across the U.S. fashion landscape to build visibility, relevance, and brand desirability.

Scope of Work

Media Relations

• Develop and execute proactive U.S. media outreach aligned with the overarching PR strategy and brand calendar.
• Build and maintain relationships with key fashion, lifestyle, and relevant business media, including editors, freelance journalists, and emerging independent media.
• Identify timely editorial opportunities around collections, seasonal moments, trends, brand news and cultural conversations.
• Coordinate product requests, samples and showroom appointments in collaboration with the NY showroom.
• Maintain a strong understanding of the evolving U.S. media landscape, including traditional editorial, digital, newsletters/Substacks and commerce content.

Stylist & VIP Relations

• Cultivate relationships with leading fashion, celebrity and editorial stylists.
• Proactively identify dressing opportunities around red carpets, press appearances, editorial shoots and other high-visibility moments.
• Drive stylist engagement with the NY showroom, facilitating appointments, pulls and product discovery.
• Work closely with showroom staff to ensure efficient sample management and follow-up.

Influencer & Tastemaker Relations

• Identify and cultivate relationships with relevant U.S. creators, tastemakers and cultural voices aligned with the brand.
• Lead strategic organic seeding and gifting opportunities, prioritizing genuine brand affinity and long-term relationship building.
• Identify opportunities to integrate creators into launches, events and other brand moments.
• Collaborate with ZAK on paid creator recommendations as required.

Events & Market Support

• Support media, stylist and influencer attendance for relevant fashion week events, appointments, launches and showroom events.
• Provide on-the-ground counsel around key cultural, fashion and industry moments where the brand should have a presence.
• Identify strategic partnership, networking and relationship-building opportunities within the New York market.

Ideal Profile

• Approximately 7+ years of U.S. fashion PR experience, ideally spanning both agency and independent consulting.
• Deep, current relationships with New York and national fashion editors, stylists, influencers, and industry tastemakers.
• Demonstrated experience representing premium, contemporary and/or luxury fashion brands.
• Strong understanding of the U.S. editorial landscape and how traditional PR increasingly intersects with commerce, affiliate and creator marketing.
• Established stylist relationships and a proven ability to generate meaningful product placement and dressing opportunities.
• Highly proactive and comfortable working independently within a collaborative agency/brand structure.
• Strong strategic instincts combined with hands-on execution.Based in New York and available for regular in-person showroom visits, appointments, and events.