Shamin Abas Associates (SAA) is the leading public relations and experiential marketing firm for world-class, category-defining brands seeking significant reach with HNW and UHNW individuals.With a focus on meaningful impact, our two decades of expertise in crafting targeted strategic media communications and brand storytelling campaigns deliver a commanding global presence for our clients.
Our informed approach to designing and implementing immersive brand experiences drives consideration and engagement from the world's most discerning clientele. We pride ourselves on:
- Exceptional attention to detail
- Storytelling sophistication
- High-touch execution
- A relentless commitment to excellence
This role requires a skilled professional who can think strategically, execute with excellence, maintain the highest standards, and operate seamlessly within a globally connected, precision-focused team.
The Account Manager is a core client-facing leadership role within Shamin Abas Associates, responsible for the strategic delivery and day-to-day management of PR and communications programs for premium and ultra-luxury brands, with specialized focus on the marine and automotive sectors.
This role exists to lead high-value client relationships with confidence and credibility, translate brand ambition into clear PR strategy and execution, protect SAA's standards across messaging, media engagement, and delivery, manage and develop Account Coordinators, and contribute commercially through retention, growth, and reputation building. The Account Manager serves as the primary day-to-day contact for clients, building trusted partnerships with senior executives while ensuring flawless campaign execution.
This is a mid-level role designed for professionals with 3-5 years of experience who are ready to take ownership of client success, mentor junior team members, and demonstrate both strategic thinking and operational excellence.
KEY RESPONSIBILITIES
Client Leadership & Account Management
- Act as the primary day-to-day contact for assigned clients, building trusted relationships with founders, CEOs, CMOs, and senior executives• Immerse yourself in clients' worlds and ambitions, understanding their business objectives, competitive landscape, and brand vision
- Lead client calls, meetings, and status updates with clarity, confidence, and strategic insight
- Represent clients professionally at marine and automotive shows, FAM trips, managing on-the-ground media interviews, executive briefings, and other industry engagements
- Translate client objectives into structured PR strategies and delivery plans that drive measurable results
- Manage expectations while protecting scope, standards, and timelines to ensure sustainable client relationships
PR Strategy & Campaign Delivery
- Develop and execute integrated PR strategies across print, digital, social, and experiential channels
- Shape narratives that reflect craftsmanship, performance, heritage, and innovation appropriate for ultra-luxury audiences
- Oversee campaign calendars, messaging frameworks, and launch plans with meticulous attention to timing and coordination
- Ensure all outputs meet elevated standards for tone, accuracy, and discretion expected in luxury brand communications
- Monitor campaign performance and adjust tactics to optimize results and client satisfaction
Media & Industry Engagement
- Build and maintain relationships with journalists across marine, automotive, and luxury lifestyle sectors
- Conceptualize and pitch stories, features, product launches, and thought leadership opportunities
- Identify and secure media coverage, awards, and speaking opportunities that elevate client visibility
- Maintain awareness of industry trends, launch cycles, and market dynamics within SAA's specialized sectors
- Develop understanding of key industry events including boat shows, auto shows, regattas, and concours events
Team Leadership & Development
- Line-manage Account Coordinators and junior team members, providing clear direction and constructive feedback
- Delegate effectively while maintaining quality standards and accountability
- Coach team members on writing quality, strategic judgment, and prioritization
- Reduce dependency on senior leadership through strong ownership and independent decision-making
- Foster a collaborative, learning-oriented team environment aligned with SAA values
Commercial & Account Growth
- Support account retention through excellent delivery, proactive communication, and trusted client relationships
- Identify opportunities for scope expansion and cross-service collaboration
- Contribute to proposals, pricing discussions, and strategic planning
Internal Excellence & Collaboration
- Maintain clean internal documentation, reporting systems, and project tracking
- Collaborate positively across teams and contribute to agency culture
- Model calm execution, discretion, and excellence in all professional interactions
