W Communications North America
Location: New York, NY (Hybrid)
Role: Account Manager (AM)
Compensation: $70,000 – $85,000 / year (Commensurate with experience)
About W Communications
W North America is an extension of W Communications’ growing global footprint. Headquartered in New York, W offers full-service integrated communications across North America, serving as the expert on-the-ground network for brands looking to build cultural relevance and driving commercial impact. We bring our flair as one of the UK’s most decorated agencies to American shores on behalf of a bold slate of consumer, hospitality, lifestyle, and culture clients. W is independently owned, free-thinking, and driven by a single core belief: communication is an integral engine of 21st-century brands - not just marketing veneer. Every client deserves an approach as distinct, disruptive, and agile as they are.
Role Overview
Account Managers (AM) are the client service anchors and day-to-day operational leads of our account teams. Possessing deep strategic acumen, strong media networks, and exceptional team leadership skills, AMs translate high-level brand strategy into seamless campaign workflows, oversee account health, and ensure client targets are met with precision. At this level, you transition from leading tactical workstreams to owning day-to-day client relationships, managing team capacities, supervising mid-level talent, and protecting account scopes and profitability.
Key Responsibilities & Expectations
Client & Account Operations
- Primary Client Lead: Serve as the trusted, daily client lead across a portfolio of core retainer accounts, leading status calls, campaign rollouts, and ongoing strategic alignment.
- Scope & Campaign Execution: Translate overarching client scopes and brand briefs into concrete tactical roadmaps, campaign timelines, and clear team deliverables.
- Quality Control: Review and approve all external-facing client work - including press releases, pitch angles, media lists, status reports, and monthly evaluations - ensuring flawless quality and strategic accuracy.
- Account Health & Profitability: Monitor account hours, budget tracking, team capacity utilization, and scope creep, working closely with Directors to adjust resourcing or expand scope where needed.
Strategic Communication & Media Leadership
- Campaign Strategy: Develop comprehensive PR campaigns, product launch strategies, and cultural moment activations that align directly with clients' commercial objectives.
- High-Level Media Placement: Drive overarching media narrative strategies; leverage top-tier editorial and key media relationships to land major feature stories and multi-channel campaign wins.
- Crisis & Issue Management: Act as the first line of defense for client issues or campaign hitches, flagging risks early and guiding clients through solution-oriented steps.
People Leadership & Talent Development
- Team Management: Directly manage and mentor Senior Account Executives, Account Executives, and Associate Account Executives across your account pods.
- Delegation & Workload Balancing: Delegate tasks effectively across the team based on individual strengths and capacity, ensuring deadlines are met without team burnout.
- Performance Coaching: Conduct regular sit-downs with direct reports, provide real-time constructive feedback, and contribute to annual performance reviews and objective-setting.
New Business & Agency Contribution
- Pitch Development: Play an active role in new business pitches, leading research, creative strategy, proposal drafting, and presentation delivery alongside Directors.
- Culture & Operations: Proactively contribute to agency culture, internal team development, and operational process improvements.
Why You’ll Love Working at W Communications
- Global Mobility & Cross-Office Collaboration: Opportunities to collaborate with W’s international hubs in London and Singapore for shared learning, cross-market campaign integrations, and potential staff exchanges/trips.
- Competitive Compensation & Benefits: Market-aligned salary, Hybrid work schedule, comprehensive health benefits, PTO, and an inclusive holiday calendar.
- NeueHouse Membership & Studio Access: W Communications works with NeueHouse (NYC’s premier creative exchange and cultural destination) so all US employees receive full membership benefits in addition to our shared workspace. This gives team members access to premium creative gathering spaces, curated cultural programming, and high-level networking.
- Career Growth: Hands-on mentorship, tailored professional development programs, and clear pathways for internal promotion.
- Vibrant Culture: Regular company socials, agency outings, and global staff perks. W Communications is employee-owned through an EOT, allowing employees to receive an annual dividend payout
