Bulgari Corporation of America is seeking an External Relations Senior Manager for Jewelry. They will be responsible for all PR jewelry activity for the United States . They must be a critical link between Bulgari and the press for the jewelry business.
Accountabilities:
- Lead the Public Relations activity for jewelry
- Manage Media Relations & Develop media outreach strategies
- Grow media coverage results
- Manage & brief Agencies on special projects
- Attend international & national press events to ensure media coverage
- Develop and execute strategic public relations programs for jewelry
- Create newsworthy promotions and story ideas
- Develop and maintain media and press libraries
- Maintain strong media relations with local, regional and national journalists and pitch company efforts
- Oversee photo and video shoots related to external audiences
- Develop relationships with organizations and businesses within key markets that support and enhance PR efforts.
- Onsite contact regarding media visits and requests.
- Monitor all forms of media for jewelry, report on value of media mentions and share best media coverage.
- BA/BS Marketing, Communications or related
- At least 8-10 years of experience both agency & corporate
- Must have experience with Public Relations with a luxury brand.
- Jewelry experience preferred
- Organized with proven track record for growth in media coverage results
- Personal Competencies:Creativity & innovation. Drive for results. Planning & Organization. Passion. Teamwork.