The Director of Integrated PR – Health + Innovation serves as a senior strategic leader responsible for overseeing client success, vertical growth, team leadership and integrated communications strategy across Crowe PR’s Health + Innovation portfolio. This role leads high-value client relationships while guiding integrated programs that connect earned media, thought leadership, social media, influencer strategy and modern discovery channels to drive measurable business outcomes.
As a trusted strategic partner, the Director ensures clients receive exceptional service, proactive counsel and forward-looking communications strategies rooted in credibility, trust and business impact. This individual also plays a critical leadership role in shaping department operations, mentoring talent and advancing Crowe PR’s leadership within the evolving communications landscape.
Core Responsibilities
Client Leadership & Strategic Counsel
- Develop a deep understanding of every client within the Health + Innovation vertical, including business goals, market dynamics and account team responsibilities.
- Lead 4–5 key accounts while providing strategic oversight and guidance across the broader vertical portfolio.
- Serve as a senior communications strategist and trusted advisor to clients, offering informed recommendations that support business growth and brand leadership.
- Anticipate client needs, identify opportunities and proactively solve challenges before they arise.
- Build and maintain strong executive-level client relationships grounded in trust, responsiveness and strategic value.
- Lead regular strategic check-ins and ensure client feedback is addressed swiftly and thoughtfully.
- Manage multiple client priorities, deliverables and deadlines with excellence and efficiency.
- Ensure account teams consistently deliver exceptional client service and embody Crowe PR standards.
- Appropriately delegate and guide account responsibilities to maximize team performance and client success.
Integrated PR Strategy & Execution
- Lead integrated communications strategy across earned media, thought leadership, influencer and social initiatives.
- Ensure communications programs are aligned, cohesive and strategically connected to client business objectives.
- Review and elevate all client-facing materials including:
- Press releases
- Media advisories
- Briefing books
- Thought leadership content
- Contributed articles
- Blogs
- Executive commentary and messaging
- Build and maintain relationships with top-tier, trade and priority media across Health + Innovation sectors.
- Secure high-impact earned coverage and consistently achieve at least 85% of individual placement and KPI goals.
- Monitor emerging industry, media and healthcare trends to identify proactive storytelling opportunities.
- Lead thought leadership strategy development and execution, including commentary, speaking platforms and contributed content.
- Ensure clients are strategically positioned for:
- Awards
- Speaking opportunities
- Industry recognition
- Visibility moments that build trust and authority
- Partner with account teams to ensure KPI delivery and measurable outcomes.
- Advise on social and influencer integration where appropriate, ensuring communications programs operate as one connected ecosystem.
Planning, Measurement & ROI
- Serve as final strategic review for quarterly, biannual and annual client plans.
- Provide final review and approval of client reporting, ensuring:
- Accuracy
- Strategic insight
- Excellence in presentation
- Clear demonstration of impact and ROI
- Monitor and evaluate:
- Media results
- Placement progress
- Sentiment
- Social and engagement metrics
- Strategic momentum
- Ensure reporting moves beyond outputs and reflects meaningful business impact and brand growth.
Vertical & Agency Leadership
- Partner with agency leadership to evolve systems, workflows and best practices that support vertical and agency-wide success.
- Help shape Crowe PR’s leadership within the evolving PR, media and AI-driven communications landscape.
- Monitor staffing and resource allocation to ensure client teams are positioned for success.
- Evaluate budget utilization, coverage performance and hours efficiency to maximize effectiveness and profitability.
- Lead vertical meetings, brainstorms and strategic planning sessions that encourage collaboration and innovation.
- Serve as a connector across departments and teams to ensure integrated execution and seamless communication.
- Recommend strategic innovations and opportunities that strengthen Crowe PR’s capabilities and competitive advantage.
- Support onboarding and development of new team members.
- Oversee internal dashboards, trackers and operational systems to maintain visibility and accountability.
Leadership Expectations
- Serve as department lead overseeing Health + Innovation accounts and teams.
- Embody Crowe PR’s core values and lead by example.
- Clearly define what success looks like for teams and clients.
- Foster an environment that encourages:
- Collaboration
- Creativity
- Strategic thinking Innovation
- Accountability
- Provide consistent coaching, mentorship and real-time feedback.
- Inspire teams to produce industry-leading work and results.
- Support and develop senior talent while cultivating growth across all levels of the department.
- Set priorities, manage performance and maintain accountability while preserving a positive and supportive culture.
- Conduct:
- Annual performance reviews
- Quarterly growth conversations
- Biweekly 1:1 meetings with direct reports
Department Operations & Growth
- Support strategic onboarding of new accounts to ensure strong foundations and successful launches.
- Partner with senior leadership on:
- Service standards
- Workflow optimization
- Staffing strategy
- Department scalability
- Establish and maintain department quality-control standards.
- Identify opportunities to:
- Grow existing client partnerships
- Expand scope of work Support new business development
- Contribute to departmental innovation and operational excellence.
