ABOUT SHAMIN ABAS ASSOCIATES
Shamin Abas Associates (SAA) is the leading public relations and experiential marketing firm for world-class, category-defining brands seeking significant reach with HNW and UHNW individuals.
With a focus on meaningful impact, our two decades of expertise in crafting targeted strategic media communications and brand storytelling campaigns deliver a commanding global presence for our clients.
Our informed approach to designing and implementing immersive brand experiences drives consideration and engagement from the world's most discerning clientele.
INTERNSHIP OVERVIEW
Shamin Abas Associates offers a highly selective internship program designed for ambitious students and recent graduates seeking immersive experience in ultra-luxury public relations and communications. Our internship provides hands-on exposure to client work across category-leading brands in automotive, marine, jewelry, watches, hospitality, and design.
This is not a typical internship of administrative tasks. SAA interns are integrated into client teams, contribute meaningfully to real campaigns, and develop professional skills under the mentorship of experienced PR practitioners. We seek individuals who are intellectually curious, exceptionally detail-oriented, and passionate about luxury brands and storytelling.
WHAT YOU'LL DO
Media Monitoring & Research
- Track and compile media coverage for luxury brand clients across print, digital, and broadcast outlets
- Research journalists, publications, and industry trends to support pitch development
- Build and maintain media contact lists organized by beat and publication tier
Content Development Support
- Assist with drafting press releases, media alerts, fact sheets, and pitch materials
- Proofread materials for accuracy, clarity, and alignment with luxury brand standards
- Gather competitive intelligence and compile briefing documents for account teams
Campaign & Event Support
- Contribute to the planning and execution of product launches, media events, and brand activations
- Assist with event logistics including media invitations, RSVP tracking, and materials preparation
- Help coordinate FAM trips, media interviews, press kits, and digital assets
Administrative & Organizational Tasks
- Maintain organized digital filing systems for client materials and campaign assets
- Update tracking spreadsheets and project management systems
- Assist with meeting preparation, note-taking, and follow-up action items
Learning & Professional Development
- Participate in weekly team meetings and client calls (observing and contributing as appropriate)
- Learn about luxury brand positioning, ultra-luxury audiences, and SAA's specialized methodology
- Receive mentorship and feedback from Account Coordinators, Account Managers, and Senior Leadership
- Develop understanding of PR strategy, media relations, and luxury communications best practices
Required
- Currently enrolled in a Bachelor's or Master's program, or recent graduate (within 6 months)
- Pursuing or completed degree in Public Relations, Communications, Journalism, Marketing, English, or related field
- Exceptional written and verbal communication skills
- Strong attention to detail and proofreading abilities
- Proficiency with Microsoft Office Suite and Google Workspace
- Ability to work independently in a remote environment with strong time management skills
- Professional demeanor and mature communication style
- Genuine passion for luxury brands, storytelling, and public relations
- GPA of 3.3 or higher preferred
Preferred
- Previous internship experience in PR, communications, marketing, or media
- Interest in or knowledge of luxury industries (automotive, marine, jewelry, watches, design, hospitality)
APPLICATION PROCESS
To apply for the SAA Communications Internship, please submit the following materials:
- Cover Letter: A thoughtful, well-written letter (400-600 words) explaining why you're interested in the position, what you hope to learn at SAA, and what makes you an exceptional candidate. This is your opportunity to showcase your creativity, writing ability, and passion for the field.
- Resume: Professional resume highlighting relevant coursework, experience, and achievements
Selected candidates will be invited to participate in a video interview. Final candidates may be asked to complete a brief written assignment.
Resumés sent without a cover letter will not be considered.