The Consultancy PR (TCPR) is a dynamic brand communications practice that merges the sophisticated, senior-level execution of a big agency with the more personalized approach and entrepreneurial spirit of a boutique firm. We pride ourselves on transcending the traditional client/agency relationship, serving as a true partner to our clients, and being an extension of their internal teams across all facets of their business. The firm’s clients represent the best-in-class brands and individuals within the home/design, architecture, and luxury lifestyle categories.

Our core capabilities lie within the following areas:

• Affiliate PR
• Brand Positioning
• Communications Strategy
• Digital Communications
• Events
• Influencer Marketing
• Media Planning
• Media Relations
• Media Training
• Reputation Management + Crisis Communications
• Reporting
• Strategic Partnerships
• Thought Leadership
• Trade Relations

TCPR is seeking a Senior Director with a minimum of eight years of experience to join the New York team. This senior, client-facing role oversees day-to-day account strategy and execution across a portfolio of clients in the home & design space, translating high-level strategy into action while mentoring teams and ensuring consistent delivery against client objectives. Senior Directors report into the Senior Vice President and/or Vice President and serve as a key bridge between high-level strategy and execution.

Role and Responsibilities 

Client Leadership and Strategic Oversight

• Lead day-to-day client relationships, serving as a trusted senior point of contact and strategic partner.
• Translate overarching communications strategy into clear, actionable plans across multiple accounts and workstreams.
• Guide messaging, storytelling, and campaign development to ensure alignment with client positioning, priorities, and long-term goals.
• Oversee execution across accounts, ensuring programs are delivered thoughtfully, on time, and within the agreed-upon scope.
• Monitor account progress and performance, proactively identifying risks, opportunities, or shifts and escalating to SVP/VP as appropriate.

Team Leadership and Development

• Manage and mentor account teams, providing strategic direction, feedback, and support to ensure strong execution and professional growth.
• Delegate responsibilities effectively across teams, guiding execution and maintaining oversight to ensure accountability, follow-through, and efficiency.
• Support onboarding, development, and performance management of junior and mid-level team members.
• Foster a collaborative, high-performing team culture rooted in clear communication, consistency, and shared success.

Media Relations and Thought Leadership

• Oversee media relations strategy and approach across assigned accounts, guiding teams on narrative development, pitch angles, and timing.
• Leverage established relationships with editors and media contacts across print, digital, and broadcast outlets.
• Step in directly on priority placements, sensitive narratives, or high-stakes opportunities as needed.
• Review and elevate press materials and client-facing deliverables to ensure quality, consistency, and strategic alignment.

Influencer, Trade and Industry Engagement

• Oversee influencer, designer, and trade engagement strategies across accounts to support broader communications goals.
• Provide strategic guidance on partnerships, activations, and campaigns, ensuring alignment with brand positioning and storytelling.
• Support teams in identifying, evaluating, and prioritizing influencer, trade, and partnership opportunities.
• Maintain and grow relationships with designers, design firms, and key industry tastemakers relevant to client work.

Events and Visibility

• Guide event strategies that support client objectives across consumer and trade audiences.
• Provide oversight and direction on event planning, messaging, format, and guest strategy.
• Represent clients and the agency at select industry events, launches, and key moments as appropriate.

Collaboration and Agency

• Support Partner closely with SVP/VP on account planning, prioritization, and client communications.
• Support new business initiatives through strategic input, pitch preparation, and participation in select meetings.
• Serve as a senior ambassador for TCPR, contributing to the agency’s reputation through strong client work and industry relationships.

• B.S./B.A. in Public Relations, Communications, or a related field.
• Minimum of eight years of relevant PR agency experience, ideally within design, lifestyle, luxury, and adjacent industries.
• Strong, established relationships across consumer, trade, and business media, including national and regional print and digital outlets.
• Established relationships with designers, design firms, and key industry tastemakers within the home and design space.
• Proven ability to independently lead client accounts and execute communications strategies.
• Experience managing and mentoring junior team members.
• Demonstrated success in securing meaningful media coverage across print, digital, and broadcast platforms.
• Exceptional interpersonal, verbal, and written communication skills.
• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
• Collaborative, proactive, and solutions-oriented mindset.
• Passion for the design industry and cultural landscape.
• Proficient in Microsoft Word, Excel, and PowerPoint.
• Familiarity with PR databases and tools such as MuckRack and PR Newswire/Businesswire.

Benefits

The mental health and well-being of our team members is of the utmost importance to TCPR. It is our top priority to ensure our employees maintain a positive balance in their lives, both professionally and personally. We are invested in our team members’ short- and long-term growth at the agency and in their overall career paths. Our current benefits include, but are not limited to, the following:

• Generous paid time off, including unlimited vacation days.
• Summer Fridays beginning at 1:30 PM from Memorial to Labor Day.
• Inclusive Holiday Calendar.
• December break from Christmas Eve to New Year’s Day.
• Comprehensive health insurance for all employees.
• 401k plan for you to invest in your future.
• Monthly stipend for cell phone service.
• Regular team-building activities.

*Note, this is a hybrid role, requiring a minimum of two days in the office.