About Confidant

Confidant is a creative and strategic communications agency named for the role we play with brands. We’re an experienced team of big agency defectors paving the way for a new, agile communications agency model. With a vision for serving clients better through smaller, more dedicated teams of experienced and well-cared-for professionals, Confidant is built to serve strong in-house teams with big agency thinking and boutique agency agility. With offices in NYC (PR Studio) and Nashville (Creative Studio), clients include Amazon, Sony, Shake Shack, Aura, BARK/BarkBox, Chobani, La Colombe, and others. Confidant is an independent agency in the Nostos Network, and has been recognized with several industry awards, including the 2025 PRNews Platinum Award for Best Medium-Size Agency of the Year; PRovoke Media’s 2025 Best 80 PR Agencies in the US; Inc. Best Workplaces 2021, 2023 & 2024; PRWeek’s Best Boutique Agency 2021 (Honorable Mention); PRovoke’s Outstanding Boutique Agency 2021 (Finalist); PRovoke’s Top 5 Boutique Agencies to Work For (2021-2024); PRNews Agency Elite (2021-2026); PR Net 100 (2023-2025) and Next Gen (2023) Lists; and Agency of the Year/Southeast (Silver) at the 2023 AdAge Small Agency Awards. 

Why We're Different

• Experienced: A hands-on, seasoned team. No entry-level employees.
• Strategic: Insights-based approach aligned to client business goals.
• Impactful: Set up to dive deep and focused on results.
• Versatile: Skilled in consumer and corporate communications.
• Transparent: Upfront about expectations on all fronts.
• Agile: Smaller, dedicated teams delivering more, with less overhead.

Job Description

Confidant is looking for a Senior Manager, Consumer PR to lead consumer brands across a variety of categories, including food & beverage, CPG, lifestyle, retail/e-commerce and/or travel. The ideal candidate will bring 4+ years of PR agency and/or in-house experience, with a strong track record of work on scrappy earned media programs and creating integrated campaigns for challenger or established consumer brands.

This role will support traditional and emerging media relations, influencer programs, and integrated storytelling, with an emphasis on leveraging the cultural zeitgeist, data-informed insights, and timely trends as catalysts for coverage. The Senior Manager will play a key role in shaping client narratives for earned media, while contributing to overall account leadership.

Candidates must be excellent writers, confident client partners, and relationship-driven communicators with strong media connections across both traditional and digital platforms. The ideal candidate should be facile with AI-powered tools and platforms, and comfortable incorporating them into daily workflows to enhance creativity, efficiency, insights, and measurement.

Responsabilties

• Develop and lead earned-first, integrated media strategies aligned with clients’ business objectives, generating proactive ideas and value beyond the scoped work when appropriate.
• Translate client goals into compelling narratives, campaigns, and moments that break through culturally and commercially.
• Deliver informed strategic recommendations grounded in best-in-class consumer PR practices, performance insight,s and evolving media behaviors.
• Stay ahead of the changing media and creator landscape, nurturing strong relationships with traditional, digital, emerging, and niche outlets; regularly share insights and recommendations with clients and internal teams.
• Serve as a day-to-day client lead or deputy, building trust through clear communication, thoughtful counsel, and strong execution.
• Proactively anticipate client needs, manage priorities across multiple accounts, and keep concurrent workstreams moving efficiently.
• Oversee day-to-day account operations, including integrated workflow coordination, team management, timelines, and quality control.
• Leverage AI and emerging technologies (e.g., media intelligence, trend forecasting, content development, reporting, and workflow automation tools) to inform strategy, optimize outreach, streamline processes, and enhance results.
• Partner with influencer, social, and paid media teams to support creator partnerships and paid media integrations that complement earned efforts.
• Participate in new business development, including pitch strategy, ideation, writing, and presentations.
• Contribute to team growth by fostering collaboration and upholding Confidant’s culture of creativity, curiosity, and accountability.
• Willing and able to fuel and implement fresh thinking, push boundaries, and experiment - always looking for the “wow” factor for clients.

• 4+ years of relevant experience (agency and/or in-house) developing and executing consumer PR programs for established or challenger brands.
• Strong strategic understanding of modern consumer communications, integrating earned media, influencers, social, paid amplification, analytics, and creative storytelling.
• Proven ability to develop media strategies and maintain deep, trusted relationships with consumers, lifestyle, trade, and emerging media.
• Experience delivering programs that drive measurable impact, from awareness and engagement to consideration and conversion.
• Comfortable using AI-driven tools and platforms to support research, trend analysis, media targeting, content development, reporting, and optimization; curious to continuously test and adopt new technologies.
• Collaborative, solutions-oriented mindset with the ability to manage both internal teams and client expectations effectively.
• Experience translating research and insights—primary and/or secondary—into actionable strategies and compelling narratives.
• Exceptional written, verbal, and presentation skills, with the ability to tailor communication for different audiences.
• Highly organized, proactive, and adaptable in a fast-paced, high-energy environment; able to work independently while thriving as part of a team.

Location

• New York metro area-based candidates only.
• Confidant currently has a flexible, twice/week in-office requirement.  

Compensation

The salary for this role is $82K-$95K, commensurate with experience.

Benefits

We offer excellent compensation, including competitive salaries and bonuses; paid parental leave, holidays, and volunteer time off, in addition to ample PTO; comprehensive healthcare, vision, and dental coverage; professional growth and development programs to help advance careers; charitable giving benefit; and a matching 401k. Flat structure, caring culture. 

Diversity Statement

At Confidant, we believe that delivering our best and most creative work begins with being accepting of each other. Prioritizing diversity, equity, inclusion, and belonging means actively recognizing and valuing the differences among people, ensuring fair treatment and opportunities for all, and fostering an environment where everyone feels respected, heard, valued, and engaged. We are committed to equal employment opportunity, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

If you are interested in this position, please apply HERE, or via the button below.