About MSQ Sport + Entertainment

MSQ Sport + Entertainment uses the power of sport and entertainment to create deeper connections for brands, talent, and rights holders with services spanning sponsorship strategy and activation, social content strategy and production, PR and communications, live experiential events, and talent/creator management. Our teams are based in North America, the United Kingdom, and the Netherlands.

The Role 

The Vice President of Public Relations has 10+ years of agency or a mix of agency/in-house experience with demonstrated expertise in sports marketing. This role will oversee the strategic direction and client management for several major brands activating around milestone moments in sports and culture in 2026, leading integrated PR and communications strategies that span traditional media relations, influencer partnerships, and digital communications.

This role sits at the intersection of brand storytelling, earned media strategy, influencer relations, and client partnership management. You will be a trusted advisor, a strategic communications leader, and someone who understands how to leverage PR and influencer marketing to drive measurable business outcomes in the sports and CPG sectors.

This individual will be critical in building and maintaining successful relationships with clients, demonstrating a strong grasp of communications best practices and the evolving media landscape. A key marker of success in this role is to be a forward-thinking, active team leader focused on creative storytelling and delivering innovative, high-impact PR campaigns.

This role will also lead Integrated Agency Team (IAT) work sessions, ensuring seamless collaboration to deliver holistic, integrated, and impactful marketing campaigns for clients. 

Key Responsibilities

• Client Management: Serving as one of the senior leads across several major brands for a global CPG brand activating around a milestone moment in sports and culture in 2026 - ensuring strategic alignment, proactive counsel, and exceptional client service that drives retention and growth. 
• PR Strategy & Execution: Developing and executing comprehensive public relations strategies that build brand awareness, manage reputation, and drive earned media coverage across traditional, digital, and social platforms.
• Media Relations: Cultivating and maintaining relationships with top-tier media contacts across sports, lifestyle, business, and CPG trade publications. Securing high-impact placements that align with client objectives and KPIs.
• Integrated Agency Team (IAT) Leadership: Facilitating and leading multiple IAT work sessions that bring together cross-functional agency partners (creative, social, sponsorship, experiential, etc.) to develop integrated campaign strategies and ensure seamless execution.
• Crisis Communications & Issues Management: Providing strategic counsel and rapid response during sensitive situations, protecting client reputation while maintaining transparent stakeholder communications. 
• Content Strategy & Storytelling: Overseeing the development of compelling narratives, press materials, thought leadership content, and owned media that position clients as category leaders and cultural innovators.
• Campaign Measurement & Reporting: Establishing KPIs, tracking campaign performance using media monitoring tools and analytics platforms, and delivering insights-driven reporting that demonstrates PR's impact on business objectives.
• Team Leadership: Supervising, mentoring, and developing team members across account levels, fostering a culture of excellence, creativity, and continuous learning. 
• Collaboration: Working closely with other partners, including creative, social media, sponsorship activation, and content production teams to deliver seamless integrated campaigns.
• New Business Development: Contributing to pitch development, credentials presentations, and RFP responses. Identifying and cultivating new business opportunities within existing and prospective client relationships.
• Budget Management: Managing project budgets and resources, ensuring campaigns are delivered on time, within scope, and on budget while maximizing ROI. 

Your Key Skills and Knowledge Should Focus On

• Public Relations strategy and execution with expertise and understanding of major Sports moments.
• Media relations and earned media strategy.
• Influencer marketing and creator partnerships.
• Experience with global toolkit strategy and partner integration.
• Crisis communications and reputation management.
• Integrated campaign development and IAT facilitation.
• Digital PR and social media communications.
• Brand positioning and narrative development.
• Sports landscape, CPG trends, and broader consumer marketing.
• Client services and senior account leadership.
• Team management and mentorship.

How You'll Make an Impact

• This role offers a unique opportunity to shape the PR practice within a growing sports and entertainment agency, working alongside a seasoned senior team with strong network (MSQ) support and a shared ambition to build a world-class sports and entertainment agency.
• Lead the strategic communications vision for marquee sports and CPG clients, translating business objectives into compelling PR and influencer campaigns that drive measurable results.
• Champion integrated thinking by leading IAT sessions that break down silos and create innovative, multi-channel marketing solutions.
• Lead the team to deliver world-class sponsorship thinking and execution. 
• Secure high-impact media placements and influencer partnerships that elevate client brands and generate cultural conversation.
• Mentor a growing, strong, and capable mid-level and junior PR team, helping them flourish into future communications leaders for the agency.
• Build and leverage your media and influencer network to open doors for clients and create competitive advantages.
• Identifying and bringing in potential new business leads and opportunities that expand the agency's PR and influencer capabilities.

What MSQ Sport + Entertainment Offers

• The chance to work on partnerships for some of the world's most premium and innovative brands across sport, entertainment, beverage, and beyond.
• A collaborative, fast-moving creative environment where ideas come to life.
• Rapid career progression with room to shape your style & find your unique voice.
• Hybrid and flexible working model.
• Competitive salary, plus benefits package including health coverage and 4.5% match for 401K. 

Compensation Overview

• Based on years, location, and breadth of experience, the annual salary ranges from $130-145k.
• 401K Match up to 4.5% Employer Match
• Employer Covers 80% of Medical and Dental Cigna Coverage (however, please note this is subject to change YOY)
• Responsible Unlimited Paid Time Off Policy as of Jan 1, 2026
• $250 Annual Reimbursement towards Professional Development

Location

• New York (Flatiron), 3 days a week in the office, 2 days remote. 

Please note the deadline for applications is Friday, November 28th. If you are interested, please apply HERE or via the button below.