The Brandman Agency is a dynamic, results-driven public relations firm, specializing in luxury travel, tourism, real estate and lifestyle brands. One of New York’s premier boutique PR agencies, their reputation for excellence is a direct result of a strong history of producing impressive, targeted results. The client roster includes a selection of the world’s most prestigious brands, clearly demonstrating the agency’s dedication and commitment to the goals of each and every client. Established in 2000, The Brandman Agency is headquartered in media-capital New York City, with offices in London, Sydney and Los Angeles. With divisions focusing on both Travel & Hospitality and Real Estate & Lifestyle, The Brandman Agency brings a specialized array of expertise and insight from diverse backgrounds to each endeavor.

The Brandman Agency is looking for a highly motivated, social media-loving Assistant Account Executive, Digital. The Assistant Account Executive, Digital will assist our digital team in helping drive awareness, engagement, and overall success for our clients across various social media platforms. They will be given projects and tasks to execute both on their own and in a collaborative manner. The individual will be expected to bring interesting ideas to the table and help inspire future content and campaigns.  

This position is based in New York City and is a hybrid.

Responsibilities  

General Skills and Attributes

• Thrive in a fast-paced environment while maintaining meticulous attention to detail.
• Possess exceptional organizational, prioritization, and follow-through skills.
• Demonstrate excellent communication skills, both written and verbal.
• Stay proactive and anticipatory in addressing client needs.  

Client Strategy

• Present new opportunities to the team for implementation.
• Participate in creative and strategic ideation for campaigns and content concepts.
• Contribute to client annual planning for social media initiatives.
• Assist with social media audits and client onboarding  

Client Communication and Coordination

• Take a proactive role in client communication, providing support in leading client calls or presentations.
• Compile agendas for client meetings and share with clients ahead of calls.
• Take comprehensive notes during client meetings.
• Manage meeting invitations through Outlook using Teams.  

Content Calendar Creation

• Support the creation of monthly social media content calendars and addresses ad hoc content requirements.
• Create custom content across Instagram, Facebook, and other relevant platforms.
• Schedule social media posts using our content scheduling tool.
• Monitor various social media platforms (e.g., Facebook, Instagram) and track conversation and content performance trends.  

Influencer Management

• Manage the vetting, sourcing, planning, and reporting of influencer collaborations.
• Develop curated lists of content creators, influencers, and creative professionals.
• Assist in influencer events and social-first content shoots.  

Community Management

• Execute daily community management across multiple platforms.
• Ensure consistent brand messaging and voice for each client throughout content and conversations.  

Analysis and Reporting

• Compiling error-free weekly and monthly client reports.
• Analyze analytics to measure the success of campaigns and provide insightful recommendations.
• Research travel and hospitality industry-related topics and trends.  

Requires a minimum of two years of relevant experience in social media.

The following skills are not required but highly valued: 

• In-depth working knowledge of Facebook, Instagram, LinkedIn and emerging social platforms
• Experience editing or writing social-first content 
• Interest in hospitality and tourism 
• Creative, but also passionate about reporting and insights 
• Social-first photography and videography 
• Comfortable working with diverse brands and quick to pivot strategy and voice, based on client

Salary commensurate with experience, ranging from $53,000-$58,000.

Qualified candidates should submit their resume to careers@brandmanagency.com with "Digital Assistant Account Executive" in the subject line.