Zoe Weisberg Coady founded Brandstyle Communications in 2008 and has since provided PR consulting services to brands in fashion, food & beverage, real estate, beauty, travel, e-commerce and more. With a newly-opened Miami office under the agency's belt and several openings coming up in new locations, it's a exciting time for the business. Zoe tells us a little about the story of how she got here.
What does your
company do?
We do public
relations; we establish and support brands, businesses, services and people by
communicating their message in the most meaningful, relevant and strategic ways
possible taking into account pop culture, global news, industry trends on a
macro level and press value. We ask
ourselves the same question every single day: Why should media cover this now
vs. three months from now? This is
part of how we measure our success.
How did you start
the business? What were you doing at the time?
I’m one of the only
people doing what they majored in, in college!
Graduating from the S.I. Newhouse School of Public Communications at
Syracuse University gave me an exciting snapshot into communications and media. I took a magazine class and got myself an interview
with Linda Wells for a project I did in 1997! I did PR for an art gallery in Madrid during
my semester abroad and scored an internship with Burson-Marsteller. After graduation, I started my career at some
of New York City’s top PR agencies where I had the good fortune of working with
really great people and top brands. At each
company I became more obsessed with media and how articles were written,
products were covered and why people were profiled. I started Brandstyle Communications over
seven years ago because I wanted to offer a more strategic, creative and
hands-on approach to the PR agency model.
I am super excited every day to walk into my office and be a part of
everything that’s going on.
Tell us about some
of the highlights of your career thus far
Everyday is a
highlight – seriously. I love what I do
and I love media! It’s hard for me to look
at anything without breaking it down to the story angle, how it was pitched and
understanding why it was written. I
love identifying trends and driving positive change in businesses. A recent highlight is the opening of our
Miami office and identifying several new markets that we will be entering very
soon. My staff is also a big
highlight! They are all so smart and
dedicated; I have so much respect for each of them. There is a lot of cool/ creative/ disruptive
thinking going on here.
What are some of
your current projects that you’re excited about?
New standards,
sustainable fair trade practices and environmental stewardship in the food
category is something I’m excited about.
I am also excited
about concept-driven brands and anything surrounding technology, art, wellness
concepts and cool retail and hospitality experiences.
Highlight a few key
pitfalls you’d advise against in creating a thriving business and your tips for
success
Don’t rush into
stuff.
Humor is very
important in the workplace.
So is creativity in
every area of your business.
Understand the
business side of your business.
Ask why.
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