During the annual Salon International de la Haute Horlogerie, Piaget transformed the Country Club de Genève into a tropical sunfilled paradise for the launch of its new global brand campaign. Piaget International Brand Ambassador Ryan Reynolds was joined by Friends of the Maison Coco Rocha, Barbara Palvin, Shanina Shaik and Joel Dicker for an evening inspired by the Piaget universe captured by the iconic photographers Mert & Marcus. Supermodel and campaign muse Doutzen Kroes joined Piaget CEO Chabi Nouri for the unveiling of the new campaign.