For the exclusive premiere of XO Khloé at Harrods, PuRe invited the UK’s top beauty and lifestyle creators and press to be among the first to discover the luxurious and sensual debut signature fragrance. 

Transforming Studio Frantzén into an intimate celebration of XO Khloé guests were immersed in the brand with an impressive 1000kg ice sculpture of the fragrance, branded flower wall and bespoke food & beverage including gold leaf sushi, XO Khloé macarons, lavender cookies, custom lavender cocktails and gold glitter brushed mandarin & yuzu mimosa.

Creating a VIP experience for all, renowned portrait photographer Rebecca Spencer captured guests throughout the event in her signature style, sharing images in live time for creators to post.

An intimate Q&A with Khloé Kardashian, hosted by British Vogue Executive Editor, Giles Hattersley allowed all guests an insight into the personal journey and story of XO Khloé further immersing them into the captivating new scent. 

All guests departed with a gifted fragrance, personalized by the on-site calligrapher and beautifully packaged in branded gift bags. 

Image credit: Rebecca Spencer and Kris Humphreys