29Rooms collaborators Jake Gyllenhaal, Emma Roberts, Sasheer Zamata, Chloe X Halle, Alexa Meade, Lizzo, and Cleo Wade joined Refinery29 co-founders Christene Barberich, Piera Gelardi, Justin Stefano, and Philippe von Borries, as well as Chief Content Officer, Amy Emmerich, and a group of global artists and visionaries across various mediums for the opening night celebration. 

Spaces created in partnership with Jill Soloway and Topple Productions, Art of Elysium, Women’s March, and Planned Parenthood as well as brand experiences with: Aldo, Clarins, Dunkin Donuts, Dyson, Juicy Couture Fragrance, Ulta Beauty, and Cadillac x Jason Wu also premiered. Smirnoff served as the official vodka sponsor.  

The evening launched the digital media and entertainment company’s interactive funhouse of style, culture, & technology. “29Rooms: Turn It Into Art,” encourages guests to explore a maze-like expansive warehouse where they can create, play & explore in the brand’s  multi-sensory playground of 29 individually curated spaces brimming with inspiration and creativity. 29Rooms will be coming to LA this December.