The Watches of Switzerland Group celebrated their exclusive North American partnership with the Grand Prix d'Horlogerie de Genève (GPHG) with an opening cocktail reception hosted at the Watches of Switzerland Soho Boutique. Founded in 2001, the GPHG is overseen by the Canton and City of Geneva and was created with the purpose of highlighting and awarding the most remarkable contemporary horological creations and promoting the art of watchmaking worldwide. 

In an effort to continue to expand and foster the United States watch community, Watches of Switzerland's exhibition was open to the public for guided tours from Friday, October 18th through Monday, October 21st, where nominees across 15 categories were available to view. On Saturday evening, Watches of Switzerland and the Grand Prix d'Horlogerie de Genève celebrated these extraordinary timepieces with a cocktail reception, where guests from across the watch industry were able to view the nominees in person, exclusively at Watches of Switzerland. 

Image credit: Zach Hilty/BFA