To celebrate Target’s new fall apparel and accessories collection, the retailer hosted an immersive event during New York Fashion Week on Tuesday, September 10th. 

The experience welcomed guests to Lavan Chelsea in New York City, where they enjoyed a first look at the new Future Collective collection alongside curated Target storefronts from TV personalities Brad Goreski, Amanda Batula, social media influencer, Cortney Lacorte, and style expert, Jenee Naylor. Guests were invited to explore the collections through curated product displace, trying on their favorite pieces, and enjoy specialty experiences inspired by the fall season like scent mixing. 

Future Collective is a first-of-its-kind Target-owned brand featuring a fresh, fashion-forward aesthetic and a partnership with a rotating collective of style influencers and tastemakers with diverse points of view in fashion. Through Future Collective, Target will continue to offer a new style story and aesthetic, providing even more on-trend options — all at a great value. For the 2024 fall and winter collections, Future Collective will partner with Danie Sierra, Gezelle “GiGi” Renee, Paige Lorenze and  Tatiana Elizabeth, who will curate their favorite looks from the new assortment based on their unique personal style. Other brands featured in the experience include A New Day, Universal Thread and Wild Fable. 

Target’s fall collection is available on Target.com and Target stores, as well as via Target’s convenient same-day pickup options, including Order Pickup and Drive Up, and same-day delivery with Shipt.  

Guests included Brad Goreski (celebrity stylist), Amanda Batula (TV personality), Cortney Lacorte (social media influencer), Jenee Naylor (style expert), Kit Keenan (influencer), Brigette Pheloung (influencer), and more. 

For more information on the collection, please visit Target.com/FutureCollective.

Image credit: Samira Rashid