Off-White™ celebrated the brand’s New York Fashion Week debut with an after party at The Manner, a new hotel located in SoHo which opens late September. Creative Director IB Kamara, along with friends Madonna, Victoria Monet, Emilia Silberg, Meredith Duxbury, Flavor Flav, DDG, Sunisa Lee, David Banda and more enjoyed specialty cocktails including the Limonata Spritz and Basil Smash by CÎROC, while DJs Moma, Carrie Stacks, Eden Bekele, and Carla Genus kept the vibes high well into the early morning hours. 

The Milan-based brand, founded in 2013 by Virgil Abloh, hosted its first-ever US-based Runway Show on Sunday afternoon at Brooklyn Bridge Park. The Spring Summer 2025 collection, “DUTY FREE”, showcased men’s and women’s looks endeavoring to represent a fusion of America and Africa, using sportswear as a cultural facilitator. 

Nestled on a tree-lined street in SoHo, The Manner represents a distinct approach to hospitality—one that feels like being welcomed into the home of a dear friend. Combining elements of a hotel, a private residence, and a members’ club, The Manner envelopes its guests with richly layered design, serene guest quarters, a refined sense of intimacy, and caring service. 

CÎROC’s recent launch of CÎROC Limonata, inspired by the vibrant essence of the Mediterranean, is infused with tangy citrus and Italian lemon flavors that encourage consumers to step into vacation mode—anytime, anywhere. The harmonious blend of bold, sun-ripened lemon flavors instantly calls to mind the citrus groves that blanket the Italian coast, evoking the sun-drenched landscapes of the Mediterranean, Southern Italy, and Capri – including at New York Fashion Week.

Notable attendees from the evening included IB Kamara, Madonna, Victoria Monét, Flavor Flav, DDG, Meredith Duxbury, Symone, Honey Balenciaga, Sunisa Lee, Leilani Green, Samira Ahmed, Emilia Silberg, David Banda, Rickey Thompson, and Bobbi Althoff.

Image credit: Yvonne Tnt/BFA and Riccardo Gomes