Amazon Fashion kicked off NYFW SS25 with a festive dinner hosted by Jenny Freshwater, VP of Amazon Fashion, Fitness and Creators, and Albert Ayal, Founder of Up Next Designer, at one of NYC’s most talked about hotspots, Jean’s, in the heart of the NoHo neighborhood. 

Guests including celebrities, creators and designers enjoyed an intimate dinner that was complete with an impressive chocolate-chip cookie tower. Attendees enjoyed the glamorous evening wearing looks available in Amazon Fashion stores, Luxury Stores at Amazon and Shopbop.

Notables such as Olivia Palermo, Nicky Hilton, Brynn Whitfield, Stacey Bendet, Meredith Duxbury, Ronny Kobo, Fernando Garcia, Laura Kim, Steven Kolb and Cynthia Rowley, among others, joined Amazon Fashion as they celebrated the start of New York Fashion Week. 

Image credit: Billy Farrell/BFA