John Legend Announced the new Belvedere (RED) Campaign. Notable Guests Included John Legend, Chrissy Teigen and Lupita N'yongo. To celebrate 10 years of (RED) this years unique bottle pattern is the composition of celebrated South African Artist, Esther Mahlangu and John Legend who worked together to reinterpret the four campaign symbols in the artwork featured on the bottle signifying security, unity, change, support - all embodying the four central values of the campaign. John also dedicated his new single, “Love Me Now,” to the campaign as philanthropy plays such a big role in his life.