Caudalie popped-up this past week for an experiential two-day takeover in the Flatiron District in NYC. The brand kicked things off with a private VIP preview hour hosted by the Founders, Mathilde and Bertrand Thomas and then welcomed customers to discover their skincare powered by the grape. Guests were invited to have their skin-scanned by Caudalie’s lead skincare experts and estheticians, enjoy grape-infused gelato from Eataly, and play interactive games to win Caudalie’s best-sellers. 

“Hosting our first brand pop-up in Flatiron exceeded our expectations! The Team was so grateful to begin the two-day takeover celebrating with Creators who endlessly support the brand. It was such a wonderful experience to meet over 1,200 customers face-to-face to educate them on the power of the grape and hear their stories about using our products.” - Christine Pierson, Vice President of Communications & Special Events for North and South America, Caudalie

Image credit: Danté Crichlow/BFA