Eataly, the global Italian marketplace and retail concept, unveiled its revamped Flatiron flagship store with “Eataly Loves NYC,” a campaign dedicated to the brand’s first home in North America. Born in Torino, Italy in 2007, Eataly was established in New York City in 2010 with its location at 200 Fifth Avenue, near the iconic Flatiron Building and Madison Square Park. Guests were invited to celebrate with a full day of celebratory activations, culminating with a dance party at La Piazza. Throughout the night, attendees were still able to enjoy the full Eataly experience, with counters, restaurants and the marketplace open late.